Videos excite, impact, seduce, add value and, above all, connect you with your audience, so they are a great resource to boost your digital marketing. To get the most out of your step-by-step video marketing plan , don't miss this article!
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What is video marketing and why should you use it?
Video marketing involves using videos to promote, position, and sell a brand, product, or service. In the world of digital marketing, we can understand video as another piece of a list of rwanda consumer email brand's content strategy.
For brands, video marketing is a very powerful tool when it comes to achieving their business objectives , and the data proves it:
78% of the content consumed online today is audiovisual.
57% of consumers are more likely to purchase a product after watching a demo video.
After watching a brand video, 26% of users look for more information about the brand, 20% visit the corporate website and more than 15% visit physical or online points of sale to make a purchase.
80% of users remember a brand or product better if they have seen its videos.
According to Amazon and Dell, after watching a product video, the likelihood of purchasing that product increases by approximately 35%.
The video format supports many variants depending on the characteristics and goals of the brand. These are just a few examples of types of videos that you can incorporate into your video marketing plan:
Company presentation videos : a summary of the company's values and the products or services it offers to the market.
