These two projects were presented this week at the 2nd Kinect Effect Inspiration and Networking Meeting, held by Microsoft in Madrid. At the event, several companies and associations from the world of health, education, marketing and tourism have demonstrated that Kinect is not only suitable for leisure in the home.
In terms of marketing, the Kinect Effect list of bhutan consumer email event has included the participation of the ESNE university school of design and the Tedesys company, which have shown virtual shop windows thanks to Kinect.
First of all, ESNE has shown its Kinect Virtual Dressing Room project. Given the needs of today's society, tailor-made solutions are required, and the time factor is very important. Online shopping for clothes has the major drawback of not allowing you to try on different garments, and there is still some rejection of the use of this online practice by some users.
This project aims to meet these needs, both in a physical store and in users' homes. In the words of the director of the degree in video game design and development at ESNE, Daniel Parente, it is about bringing fashion and technology together.
Thus, at the point of sale, users will be able to stand in front of a vertical screen that shows the customer's body thanks to Kinect and the user will see how the chosen garment fits. If the user wants to make their purchases online, this same system can be used in homes that have Kinect.
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The second project comes from the company Tedesys. This company has presented the virtual shop window TedShop, a project in which users will not have to go into the store and pick up a catalogue from the latest season, wait for it to arrive by mail or view it on the Internet. Every time they pass by their favourite store they will be able to see what's new that week.
