Your website does many things for your business, it serves as the primary point of contact online and promotes your website in other ways as well.
You may have the basics of your site built, but once you launch your site, there’s still a lot to do to make sure you get it right. You may have built the site yourself, or you may have gotten some help.
Either way, your work isn't necessarily finished just because your site is up and running.
When you're done celebrating your site launch go-to-market strategy template, here are some of the things you should do next.
1. Keep Working on SEO
Your site’s SEO is one of the most important things to think malaysia mobile phone numbers database about. Hopefully, it’s something you’ve thought about during the design and execution of your site.
Now that you’ve launched your site, you need to make sure that all of your SEO essentials are in place, from title tags to keywords in your content. Even if you’ve taken care of all the basics, there’s still a lot to do.
Search engine optimization is an ongoing process and it can take several months to see results.Solid SEO strategyto help your site appear in search engines. You may want to get helpSEO expertsIt will cover all the different elements of SEO from contentconnecting.
2. Set Up Analytics
Being able to monitor the performance of your site is essential. You can track how many visitors you get, where they come from, how long they stay on your site, and which pages they visit.
You can also track how many people contact you and how many sales you make. Google Analytics is perfect for this purpose and gives you a lot of valuable data for free.
Connect your site to:Google AnalyticsIt should be one of the first things you do after launching your site, or preferably before. You'll be able to start monitoring your site's performance right away.
If you're not sure how to do this, Analytics provides instructions, or you can ask your web developer for help.
3. Install Google Search Console
Another free Google tool that can be very useful is Google Search Console. It gives you more tools to track and improve your site’s performance.Google Search ConsoleIt helps you "monitor, maintain, and troubleshoot your site's presence in Google Search results."
You can use it to check if Google can crawl your site, find indexing issues, view traffic data, see which sites link to your site, fix mobile usability issues, and more. It’s a great tool to make sure your site is working properly and to make sure you’re notified of any issues as soon as they arise.
Get familiar with how it works, connect your site, or ask your site administrator to take care of your site if you're not sure what to do.
4. Make Sure Your Site Is Fast
Your site may look great and contain all the necessary information, but does it provide a good user experience? One of the most important things to consider when it comes to user experience issite speedIt not only affects whether people can use your site, but also your SEO ranking.
Testing your site’s speed will allow you to identify potential issues that you may need to fix. Of course, visiting your site to see how it’s doing is a good start, but there are also a few tools that are useful for measuring site speed.
Try usingGoogle Page Speed AnalyticsIf you want a tool from the top search engine, there are also tools like IsItWP free speed test tool and Pingdom.
5. Build Your Social Media Presence
Once you launch your site, promoting it is a must. One thing you can do to promote yourself and grow your online presence is to get on social media.
If you're not already using it for your business or website, it can help you increase your visibility and brand awareness.
Before you start, determine the best social media channels to use. Not all of them will be a good fit for your brand and audience, so consider whether Facebook or LinkedIn really is the right choice.
Make sure you create a social media marketing strategy to get the most out of it. You can use both organic marketing techniques and paid social media marketing to promote your brand.drive more traffic to your site.
6. Set Up Some PPC Ads
Another great way to promote your site is to look into PPC advertising. While organic SEO and social media can help, getting any results from them can be a slow process.
PPC advertising can give you immediate results and is fairly easy to set up. Google Ads is one of the most popular options, but there are other platforms that use the PPC (pay per click) model, such as Facebook Ads.
This affordable marketing method is set up to pay every time someone clicks on your ad, meaning it can be shown as many times as possible without costing you anything if no one clicks on it.
There are also great targeting tools available to help you find the right audience.
Tip: For video ads, you can:Make a videoIf you don't have the budget for a professional video editor or want to DIY without the hassle of learning how to edit video on your own, use free online tools.
7. Create a Content Marketing Plan
Content marketing will also help you promote your site. You need good content to share with your audience. It helps attract people to your site, shows them that you know what you’re talking about, and provides something of value to visitors and customers.
Having good content on your website means you can share it on social media.Content marketingIt ties in with many other forms of marketing, including SEO.social media marketing, PR and PPC advertising.
For all this to work, you need good content. Start withCreating a content marketing strategy,considering the various different types of content and how you can use them to promote your site. A strategy that gives you a clear plan for how you will execute your content marketing is important.
8. Check Security
A secure website is essential if you want to increase traffic to your site. If your site is not secure, it will put people off and also affect your search engine results.
When setting up your site, you should make sure that you get an SSL security certificate to show your visitors that your site is secure. However,keeping your site safeIt doesn't end there.
There are many other things you may need to do, from keeping your WordPress plugins up to date to ensuring forms are secure and offering a safe payment system.
Website securityIt's something else you need to continue working on after your site launches. You need to be able to catch any problems right away so you can fix them.
