Analyses
The example I just defined serves to introduce the second point: once you have become aware of the problem, you need to analyze it , study it and perhaps break it down into smaller nodes. For example?
Traffic drop can be caused by different situations, such as a structural dilemma of the site that causes repetition of content generating duplicate pages without canonical . All this must be discovered, analyzed and understood to understand what is the reason that causes the drama.
Hypothesis
We must discover, study, select and apply solutions that for now are only hypotheses under consideration. You cannot be satisfied with identifying the first path and taking it with your eyes closed.
Problem solving techniques differ from ordinary procedures precisely in this: improvisation gives way to an orderly and planning methodology capable of selecting, testing and excluding.
Obviously before putting a hypothesis into play you have Romania Phone Numbers
to verify it with the greatest possible care. You cannot proceed without evaluating the consequences of what you are doing on your projects.
Implementation
Have you found the best solution? Perfect, the problem solving cycle allows you to apply what is needed in the best way, in order to propose a real and effective solution to obtain what is needed: the disappearance of the drama and the related damages that it has brought over time.
Verify
The scientific nature of the problem solving cycle is in this detail: you cannot stop at the application, you must proceed towards the implementation of solutions that however must be verified.
Then, the results are recorded and decisions are made: is this really the best solution for this situation? What are the results? Will implementing a different solution achieve the same result or can the condition of the entire structure be improved ? All these questions are essential to find not only a solution but the best one in the short and long term.
Sometimes, in order to resolve a complication, you risk activating a mechanism that ruins other balances, and those who work in the world of web performance and search engine optimization know this well.
Problem solving techniques in web performance
Problem solving resources are applied in various fields, including web marketing and in particular in the CRO sector , conversion rate optimization, with all the subjects involved.
Every day customers ask for quick and concrete solutions to solve the problems that involve the website, the blog, the e-commerce and the portal from which reservations for a service start. And the answer is not always immediate , on the contrary. In most cases the solution is not immediate but arises from a reflection. Or rather, from a cycle that requires tests, attempts and measurements. Some concrete examples?
Improving the performance of a website from an SEO point of view : this is one of the pillars of web marketing. Those who know this subject know that it is not a continuous win, there are those who win and those who lose.
Often we fall into this category and feel like giving up everything. But this is not the case, we need professionals who can keep a pulse on the situation and analyze the doubt in order to find the right solution in minimum time. This can only be achieved with problem solving techniques.
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Web analytics
The universe of Google Analytics, and more generally of data analysis , can hide a thousand pitfalls for those who want to measure the progress of their business. Regardless of the simple measurement of visits , some dilemmas call into question a typical problem solving approach.
For example, how can I reduce cart abandonment in my ecommerce? The alternatives are endless, only with an orderly and schematic approach can you have the right answer.
Performance
One of the areas where problem solving is implemented in a way that gives great benefits . A clear example: there are third-party plugins that slow down the loading of the website, what to do?
You can look for an alternative. But are the results similar? It affects other aspects of the website causing other difficulties, maybe it is better to write two lines of code and completely eliminate plugins that slow down WordPress . All this is part of the correct analysis of a problem through an analytical perspective.
Must Read: Tools That Measure Website Speed
How to deal with these problems?
By investing in a good measurement plan , to improve your website activities over time. It is necessary to analyze and test the various nodes of a website and evaluate the activities to optimize them before a worry arises. We know that speed is a ranking factor for Google but the frictions that slow down a website do not emerge from nowhere: they are the result of modifications and changes.
Different causes add up until they reach a point where performance suffers. The problem solving cycle is perfect for tackling small and large obstacles in terms of performance and analytics, but it must always be the foresight of those who invest and define the budget that establishes the foundations for the business
