This issue has been further exaggerated with a significant amount of users now blocking cookie-based tracking altogether.Luckily, there is a solution. With Leadfeeder, you can upload your ABM target account list and see if those accounts are visiting your site. This captures a clearer picture of the impact of your ABM campaigns and helps you reach out with the right message at the right time because you can see what content they view on your site. Learn how to see if target accounts visit your site. #7 Spot companies that watch your video contentVideo marketing is on the rise, but many companies struggle to track whether users actually interact with their videos.
With buyer intent data from Leadfeeder, you no longer have to wonder whether the right leads are finding cambodia email list 195181 contact leads your video content. With Leadfeeder, you can see what companies are watching your videos and if your videos are reaching your ICP. Even better, you can track multiple touch points. For example, you can track companies that watch a demo video and then check out your pricing page. Learn how to set up video tracking. #8 Track the behavior of companies that filled-in form on your website We've already mentioned you can track companies that don't fill out a form on your website.
This strategy takes it a step further. Rather than just tracking who did and didn't fill out the form, you can turn company names into individual ones with a bit of follow-up work. Say, for example, someone from Meta comes to your website. In Leadfeeder, you'll see that someone from the company visited your site—but we can't separate that activity from other visitors from the same company location, as we only track companies and not individuals.But let's say someone from Meta fills out a form and tells you they are John, a marketing manager at Meta.