In This Category, Differences Among Products Are Objective. Customers macedonia phone number resource Identify Discernable Options And Rank The Products’ Quality And Prices. They Choose Based On Their Hierarchy Of Highest To Lowest Quality. For Example, A Customer Picks An Apple Computer Because The Brand Is Known For High-quality Products.
Or Someone Selects A Frozen Pizza Because Its Calorie Count Is The Lowest. Perhaps The Buyer Chooses A Known Brand Over An Unknown Brand.an Old Saying In The Consulting Industry, “nobody Got Fired For Hiring Ibm,” Is An Example Of Vertical Differentiation.horizontal Differentiation Depends On Customer Feelings.
