The advantage? You can find inspiration for content for blogs, articles or social media . We believe it is unlikely that you can develop SEO-ready texts with just one click: AI can be a good basis for identifying the structure or some portions of text, but an in-depth review and manual integrations are always needed to develop truly effective, valid and original SEO content.
And, speaking of articles and web content, with SGE you can get summaries of what you are reading by key points , to then go into more detail at a later time. Which makes us understand that blog texts should be increasingly valued and structured.
What can you do right now?
Improve the structure of the contents.
Think about detailed editorial plans for your websites, create in-depth and specific texts.
Using AI to experiment, get creative ideas, synthesize large content.
Focus on originality to create better user experiences.
Read also GPT-3 and GPT-4: the AI that writes like a human
The real advantage: reduced user consultation times and easier purchases
As we were saying, Google SGE was designed to improve the user experience, both on an informational and commercial level .
Information searches, in particular, will be accurate and detailed. AI, in fact, will combine the best sources, returning articles, videos, and insights from all channels to the user (this is why, to grow, you need to work on multiple fronts).
However, it does not take responsibility for the contents and always specifies to the user to check the veracity of the information.
As for purchasing, on the other hand, in a single mexico whatsapp shopping data screen, in fact, you can compare multiple products and directly evaluate which are the most suitable, discovering advantages, characteristics and differences with a single search.
A great advantage for those who do not have much time available and the effort to make a decision between so many similar products.
Additionally, since 2016 it is also possible to use Emojis in the query to generate a SERP .
emoji searched on google - results
We tried searching for the emoji, although the results didn't seem that interesting (they were mostly related to sites that talk about or show emojis).
Emojis therefore impact the user experience of users, attracting attention and offering opportunities for diversification.
It follows that Emojis can influence – positively or negatively – the overall CTR in Google Search.
