The worst thing that can happen to you when you receive a penalty is that you stop being present for users, but even worse is not being aware of what you are suffering . It is a very bad situation to not be aware that Google has penalized your website and not have the tools to solve it.
So, whether you are penalized or you want to stay alert in case this happens, it is important that you take the necessary precautions. Pay attention to all the twitter phone number data content that we propose below so that you can avoid suffering from the attacks of the almighty Google.
Main reasons why Google penalizes a website
Google carries out its penalty routine (because you have carried out practices that are not valued on your page) through its different algorithms, which are Hummingbird, Fred, Penguin or Panda. In the list below we leave you the main causes:
Overuse of keywords
Buying poor quality links
Bad user experience
Duplicate content
Hidden content
Error pages
Mass advertising on the web
Spam
Loading speed
Although the list is even longer, these are all the most common bad practices in the digital world, and those that Google places the most emphasis on. For this reason, this is where you have to pay the most attention to avoid doing them. Don't forget that Google prefers natural content to improve the user experience.
These bad actions encompass a very negative SEO, even more so when you are betting on White Hat SEO, which is the best way to achieve your web positioning and get your page to stay among the top positions.
How do I know if my website has been penalized?
Now that we've broken down the reasons why Google issues penalties, you should keep in mind the signs you should follow to know if you've received one. And thus, you can take the necessary measures to correct it as soon as possible.
When a website suffers a significant penalty and unexpectedly drops in SERP positions , the first thing you have to think about is that you have been penalized. Although we are not 100% sure, you should not rule this out as the first option.
Other aspects may be involved, in this case the fluctuation within Google pages is normal, trends may have changed or another programmer may have created better strategies than you. Anything is possible, it may even be an error that was made unintentionally.
You should know Tools to know if Google has penalized me
Common symptoms of a penalty
The domain or URL has been deindexed
There are pages that completely disappear from the SERPs
Your website loses relevance for a series of keywords
Organic traffic quickly declines
If you have checked all of these possibilities and they have been ruled out, it is undoubtedly a penalty. Keep in mind that not all types of penalties have the same characteristics , you may be suffering from any of these in particular:
Manual penalty
These types of penalties are the ones you should avoid at all costs, they are undoubtedly the most serious, and therefore, the most difficult to get rid of . In this case, the penalties are imposed directly by a member of the search engine in question, after receiving an alert or signal from any user who has reported a probable Spam.
When you are penalized, you will receive a notification from Google Search Console with all the details in one notification.
Algorithmic or automatic penalty
Next are the automatic penalties, which occur after any of the algorithms (mentioned above) have analyzed your website and have seen some anomaly .
Based on the above, it is very important that you can quickly recognize what type of penalty you have received from Google, and thus get to work to recover. As with the previous point, Google Search Console notifies you by email about which of the two types it is.
What to do to get out of a penalty
The first thing you need to do to get out of this type of situation is to find out if the penalty has come through Penguin or Panda , since these are the only two algorithms that have the task of searching for and identifying bad practices on websites.
