From a survey conducted by Whitespark among Local SEO experts, these factors emerge:
Compiling and updating all Google Business Profile elements (e.g. choosing the main product category, description, hours, etc.) – 32% of respondents.
Informational structure and internal and incoming links of the web page set on the Google tab! So we are talking about a factor external to the Google Profile… – 19% of respondents.
Reviews (quantity and quality/average score) – 16% of respondents.
Your website's backlink profile (linked in Google profile) – 11% of respondents
User actions on the profile : clicks on the profile from “brand” type searches, time spent on the Google profile, etc. – 8% of respondents.
Mentions of the local business in aggregator directories such as White Pages, Bakeka, etc. – 7% of respondents.
Personalization by Google of what each user sees, based on preferences, context, browsing history of each user, etc. – 6% of respondents.
local ranking factors google business profiles
Now you have all the information you need to open and start optimizing your business listing on Google.
If you need professional support for managing new zealand whatsapp number data your business profile and/or other online channels, read our strategic and management approach and contact us without obligation.
It allows you to edit videos easily and in seconds.
You can create simple but also quite complex videos.
It is almost completely free and the pro version adds few features.
In that case, if you are looking for an application to create videos quickly even when you don't have your PC at hand , Capcut is an excellent solution.
Conclusions – Creating Advertising, Corporate or Personal Videos for Social Media
Whether you’re just starting out in the world of video creation or you’re already well-versed in the industry, the most important thing to remember – beyond the technical aspects – is that the video you produce must engage the viewer.
The key is therefore to understand and connect with your audience and produce for them, not for an algorithm.
If what we create doesn't attract people, doesn't keep them glued to the screen and doesn't make them feel part of a dream, an idea, a story that also becomes theirs, then even the most spectacular video will struggle to have great success.In this case, you can structure a funnel and use tools such as retargeting, remarketing and – remaining with Google Ads – display, discovery, P.Max and YouTube campaigns to reach it.
