The 3 basic SEO strategies for the industrial sector
One thing that distinguishes B2B industrial companies list of telegram users in new zealand from B2C companies is the high level of specialization in a niche market, so in most cases we are not talking about large amounts of traffic. However, the main SEO goal for industrial companies will be the same as for other companies: to reach the top search positions for keywords related to the company's business.
This general objective of industrial SEO for the B2B market must be worked on from three different perspectives or strategies:
Content strategy
Content marketing is about creating and distributing engaging and relevant content for users in order to attract traffic to the website as well as retain and build loyalty . In the case of industrial companies, content is especially important. The technical information in the content is sometimes so complex that the user must be able to find valuable information quickly and easily. By offering information in a recurring and relevant manner, a website can gain p
ositioning in target keywords and thus generate new leads due to this content.
Link building strategy
The generation of backlinks that point to our website, which is known in digital marketing as link building, aims to make our page gain relevance in the eyes of search engines . In other words, when a website includes a link to another website, the latter will be gaining relevance as long as the first page has a certain domain authority. While a few years ago this technique was used at discretion, nowadays search engines take very seriously that the links have been built naturally.
Conversion strategy
Although the content included on the website must be SEO-optimized, it must not only be attractive and relevant to the user, but also be conversion-focused. To do this, a conversion strategy must take into account the continuous analysis of new keywords to focus on in on-page content to feed searches naturally . On the other hand, it is also interesting to optimize landing pages for lead generation through different calls to action via contact forms or downloadable content.
As experts in industrial marketing, at BCM Marketing we help industrial companies to design and execute an SEO strategy. By analysing the specific keywords of each industrial company, we offer tailor-made strategies. If your company is in the process of digitalisation and you want to invest in traffic acquisition strategies, ask us for a quote without obligation . At BCM Marketing we can advise you on everything you need.
