From what? Obviously from a question of budget and one's own goals. As is clear from the minimum budget required by Telegram to create Telegram Ads, at this time the service is not accessible to everyone, but only to large advertisers.
Not only that: to large advertisers who can afford to “play” and test new tools. It would be madness to advise a company that has 2-3 million euros to allocate to various marketing and communication activities to “burn” all this budget only on Telegram.
Even more so considering the fact that this service is still under development and the very first hot comments from users regarding Telegram Ads in public groups and channels have not been particularly positive.
You have to ask yourself, based on your growth, sales or brand oman whatsapp number data awareness goals, whether 1-2 million euros could not be spent in more strategic, safe and consolidated ways, perhaps through online advertising platforms that are currently solid and well-established.
Create the ad (Advertisement)
The final part of building a campaign involves creating the ad or insertion which, as we said at the beginning of the paragraph, corresponds to what the audience previously defined in the ad group will actually see.
You can create an ad either by selecting content already present on the page, such as a post or story, or by creating a new one.
The wide range of formats available for creating content on Instagram allows you to choose the best way to communicate with your potential customers.
Remember that this choice must be made based on the objective you set yourself, also taking into account the target audience you want to address it to, so you must do it carefully.
Let's take a closer look at the different Instagram Ad formats you can choose from when creating a new ad from scratch:
Single image or photo: This is the most classic form of ad, where there is only one image. The single image format allows you to advertise a photo in original, square or rectangular format. You can also add text to the image, but Instagram recommends limiting the text overlap for best results. This format supports any objective you choose for the campaign.
