Why all this effort?
To build a positive, pleasant purchasing experience and to increase the perception of safety and trust in the potential customer.
Of course, this also happens offline : would you prefer to go to an ugly, dated and perhaps even poorly maintained/dirty shop, or to an attractive shop?
Visual merchandising in classic retail (also) has this oman whatsapp shopping data purpose, that is, to make the place where you go shopping an attractive, innovative environment, in which you can “willingly waste some time” (PS: the more time the customer spends in the store, the more easily he or she buys).
The same dynamics are translated online.
Social Proof
Your e-commerce will attract the attention of many new users, through different visit drivers (Google Ads, Social Media, organic traffic, etc ...).
How can these new users trust you? Some will trust you immediately (because of your strong brand or the look of your site, the guarantees you offer on returns, etc.), others will not trust you easily…
One way to get as many people as possible to have more confidence in making a purchase on your online store is through “social proof,” that is, real reviews that other users who are already customers have left after purchasing. You can publish these reviews next to the various products on sale.
To give value to these reviews on the online store and your products, it is good to use well-known services that can collect and "validate" the reviews received. Such as, for example:
the reviews left on your Facebook fan page ;
reviews collected through the Google My Business tab (which also appear on Google Maps);
opinions collected through specific services such as Trustpilot , which certify the authenticity of the reviews collected.
Reviews build trust with other potential customers and bring you higher e-commerce conversion rates.
