First action of the BTOB agency in Germany

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LAN Airlines launched a fan page in Germany and wanted to reach out to potential airline users in this country in a friendly and social way. It was aware of the value of good manners in German culture and decided to make its entry into social networks in the most friendly way: by saying “hello” . Thus, the Facebook application “Sag Hallo” was based on the motto “ Say hello to South America”. German Facebook users could test how they liked South American landscapes by virtually entering a Polaroid photograph with some of South America’s treasures in the background: Iguazu Falls, Machu Picchu or the Atacama Desert, among others.


In addition, participants had the opportunity australia telegram users mobile phone number list to try out the experience of travelling with LAN Airlines , as they were entered into a draw for two round-trip tickets from Frankfurt to Madrid on a LAN Airlines plane.



The campaign brought in 4,500 new followers for the LAN Airlines Germany profile, while the LAN Spanish social profile, also managed by BTOB , was also successful with the “Fan converter” campaign , which turned “Likes” into great gifts and increased the rate of Facebook followers who subscribed to LAN’s newsletter from 35% to 88% . This percentage far exceeded the goal set for this campaign, which was precisely to redirect audiences from social networks to its database.

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