A joint webinar on the digital transformation of B2B companies was held at the beginning of March 2023 with our partner TOWA. This webinar, organised by Acquisa, aimed to share ideas to help B2B companies, particularly SMEs, develop their online sales (+sales).
It was a great success as more than 250 attendees connected online to follow this webinar. Among the topics discussed was the result of a study on the digital transformation of B2B players israel phone number whatsapp carried out by Acquisa, which was compiled from the responses of more than 50 B2B companies.
Among the results of this study, two stand out as being especially important to highlight due to their relationship with our convictions and the work carried out by our teams in recent years to make Ibexa DXP the DXP of B2B players.
What is the most effective digitalization measure for B2B companies?
B2B companies continue to invest heavily in digitizing their business to catch up and meet the expectations of new buyers influenced by their own B2C purchases.
When B2B companies are asked, "What do you think are the most effective actions in terms of digitalization?" Interestingly, they highlight data centralization (34.15%) and multichannel communication (31.71%).