They implemented new content screens, including italienische handynummer whatsapp article lists, and launched new sections, such as the Monitor Breakfast area. All of their 20 years of content could be organised and published any way they wanted, across any channel they wanted, ensuring a seamless transition from print to digital.
Another example is CNP Assurances , which had the challenge of addressing its distinct audiences: individual and professional policyholders; partners marketing insurance solutions designed by CNP; and institutions. Last year, its editorial team redesigned the customer paths in the ‘Individuals’ section of the site, with the aim of improving interaction with policyholders through simpler and more fluid navigation. Investors can find half-year results, key figures and current share prices, as well as the most recent press releases, annual reports and key presentations in a dedicated space and partners (insurance brokers, financial institutions, etc.) have another dedicated area to find further information and also log into an extranet to manage their client portfolios in real time, stay informed of any changes or new policies and create proposals.
Behind-the-scenes editors organise content in a user-friendly way and can respond quickly when changes need to be made. Time to market was crucial during the early months of the pandemic, as the insurer acted quickly to implement payment deferrals for business and self-employed customers, and for students with loan insurance policies.
