New pricing engine offers extensive custom pricing capabilities
A significant addition to our e-commerce offering is the new pricing engine introduced with Ibexa DXP v4.0. This feature enables highly flexible pricing management directly in the DXP admin interface, where different customer groups are created, individual customers are assigned to the groups, and specific and global pricing rules are created and managed.
For a B2B business, different customer groups can be, for example, resellers, retailers, and franchises. A B2B company needs a structured and simple way to manage their e-commerce pricing rules for the different customer groups, in real-time and with a high degree of flexibility. Global pricing rules, such as a blanket discount that applies to a group of customers can be easily assigned with the new pricing engine. However, pricing can be further customized and global pricing rules can be overridden at both the product category and product level, allowing for a degree of flexibility that suits more complex B2B pricing scenarios.
