This measurement is also great at telling you whether the content on the phone lookup philippines page is engaging, easy to read, and is worth the user’s time.
Pages per Visit
As an SEO agency we don’t have a ton of impact on what a client’s web design looks like, but we always are proactive in recommending improvements in how content is displayed. Pages per visit is one metric that we keep track of that, along with time on site, can be an indicator of how people find information and navigate your site.
For example, if your site has a huge hero image at the top of the page and all the calls to action (CTAs) are below the fold, then people may not move around to other pages or click other content. Yes, we know people scroll, but som
e people won’t. It takes just a few seconds to turn someone away. Make sure you have viewable content above the fold, not just an image/title.
Offer the latest relevant blog posts in the sidebar of product pages. This not only introduces thought leadership content into the sales part of your site, but it gives people reason to dive further into your site when seeking products and services.
We also make anchor tag recommendations to our clients’ sites. These are the hyperlinks in your website copy that link to other pages of your site. These can help increase the number of pages a site user will visit, driving this metric up.
