So how can you lower bounce rates or improve user engagement with your website? Here are 7 tips for consideration.
1. Make Your Website Mobile Friendly
I’m leading with this tip as more and more sites and seeing more an phone number data base d more traffic from mobile devices and tablets. It’s all about mobile these days. Make sure your mobile site loads fast and displays content that is legible. Make sure all clickable elements are not too close to each other so people can more easily navigate your site. An easy to use drop down menu can help. You may even want to consider paring down your website for mobile viewing and stick to your top pages or main product/solution pages. Regardless of what you sell and what industry you’re in you need a website that is mobile device friendly. If not, you’re setting your website up to fail! You can check your site for mobile-friendliness with this checker from Google.
2. Improve Page Load Time
There’s nothing more frustrating than typing in a website URL and waiting forever for the site to load. If you’re searching for a product or solution – especially via search – you likely were shown a number of websites that can likely suit your needs. If one of those sites is loading very slowly the chances are that person will likely go back to the search results and click another site. You can have the best content, products, or solutions available in your industry but if people have to wait too long, they’ll move on! In fact, according to Neil Patel, 40 percent of people abandon a website that takes more than 3 seconds to load.
