Leverage off- and on-line advertising

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You don’t need to leverage ABC or national publications like CIO here. That’s always beneficial but it’s expensive! You can, however, take advantage of banner advertising other awareness channels. There’s a couple of ways you can do this. The first way is to tap into a media professional (search on LinkedIn is a great way to start). These folks can help you secure placement on targeted sites that cater to your industry or target market and this awareness can help go a long way in driving site traffic – organic or otherwise.

The second way…

5. Use paid search and social advertising
Beyond being active in social media, you can pay to pl phone number database india ay on nearly all the channels. Some include:

LinkedIn (traditional and carousel ads, content sponsorship, InMail)
Facebook and Instagram
Pinterest
Google Ads, Display Network, YouTube (numerous video options)
Quora





Twitter
Tik Tok
These platforms offer a host of options for paid advertising. Some are great for lead generation and some are better at awareness, but not all have to break the bank. A good testing strategy can help narrow down your options to determine which is best suited for your business.

These marketing tactics may already be part of your mix, but if they aren’t you should consider adding or testing them to determine their viability. Many you may not even need an agency for, but all will help your overall website visibility and extend your SEO efforts. Remember, good SEO goes beyond a well-optimized site!There’s a lot that can go into creating a manageable keyword list for your website but seeing as though this is an SEO 101 post, I’m going to keep things high-level.