Digitalisation helps us to make things cell phone number list simpler, but digitalisation is not just about replacing face-to-face meetings with video calls. It is about a more profound change: the company must be reinvented.
However, we cannot forget that people are social beings and need human contact. We cannot live locked up in a room or in our office, even if we have everything just a click away.
Most of us like to be able to touch the product in the store, to look at it without rushing. To talk to experts who listen to what we are looking for, who calmly explain our options. Customer experience is one of those factors that decide us to buy, in addition to the product and the price.
Therefore, digitalisation should not be an end in itself, it should be the means to achieve our objective: improving the relationship with our customers . We want them to come back and, above all, to be advocates of our brand.
