There's no exact formula to start making money, but there are strategies you can try to figure out what works best for your content, your business, and your audience. Below, we'll dive into some of these ideas and share some tips from HubSpot's blog leaders themselves.
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Blog Monetization
When you think about blogging, it's often thought of as a lot of work for little reward. However, blogging can be one of the best ways to generate revenue for your brand or business. Blog monetization is the process of making money from your blog, whether it's for a personal brand or for your company.
Before we dive into monetization strategies, you might be wondering, “how will my blog make money?” You can do this in a variety of ways, including lead generation, affiliate marketing, brand partnerships, collaborations, or advertising. Check out the video below for more blog monetization tips, examples, and a step-by-step guide.
Now that we know some ways blogs can make money, let’s dive into the top monetization strategies for your blog.
How to monetize a blog
►1. Assign blog posts to specific conversion points
You can use your blog to generate leads and conversions as a business. “Conversion is the foundation of blog monetization,” says AJ Beltis , senior marketing manager of content strategy and media conversion at HubSpot.
Beltis adds, “Whether it’s an e-commerce purchase, a demo request, or downloading a content offer, it’s imperative that your blog posts point to an intentional, related next step in the buyer’s journey.”
So, you might be asking yourself, “how can I do that?” Beltis’ advice is to ask yourself what someone reading this specific blog post from your company would want or need.
Next, you need to create the assets needed to make the conversion happen through your pages, forms, or website content. After that, you will naturally place your calls to action in your blog post so that readers remember what the recommended next step is.
"By placing these CTAs in the appropriate sections of your blog, you're more likely to capture the attention of high-intent readers. This process puts more readers on the path to becoming paying customers for your business," Beltis adds.
►2. Include information about your product or service in your blog posts, but do so sparingly and thoughtfully.
When writing blog posts, it's important that each post isn't just a sales pitch. Your blog posts should provide value to everyone, not just your customers. However, you do need to mention your product or service.
"If you're writing content about the best tools for X, and your product or service is a good solution for that user's search query, I recommend including it in the overall tools roundup to increase exposure and ideally drive more prospects and customers to your business," says Caroline Forsey , senior marketing manager on the Hubspot blog team.
