Rituals proudly opened its first stores in Asia in 2023, with branches in Singapore, Thailand, Malaysia and China. This brings the brand to a total of 10 locations. Between 20 and 30 additional store openings in Asia are planned for 2024. The Mind Oasis concept, an oasis of mental relaxation in the middle of busy shopping streets, now has 5 locations spread across Amsterdam, Antwerp, Barcelona, Frankfurt and Paris. Here you can dive into a super atmosphere and be completely immersed.
Tips
Expand your webshop with international shipping and highlight specific products for different markets.
Make sure your webshop is armenia phone number library available in multiple languages. You can do this by translating the website into the languages of your main target markets. It helps you to reach an international audience.
Use local images and testimonials . Add images that are relevant to different markets and show testimonials from customers from different parts of the world. This reinforces the idea that you are valued worldwide.
Adapt your marketing calendar to international events and holidays. Create special offers and promotions relevant to different cultural celebrations.
Innovation
Rituals uses Salesforce. This keeps the company agile and competitive in the retail industry. Together with Google Analytics 360 and the Google Cloud Platform, Rituals has a complete view of every customer across all channels. This allows the company to effectively use data to seamlessly integrate the shopping experience and optimize customer service. Rituals can also quickly launch websites for new countries with local functionality.
The brand embraces the possibilities of artificial intelligence (AI). By using AI, Rituals can recommend products and personalize the shopping journey. The application of AI and customer data enables the company to gain a greater competitive advantage and improve the customer experience.
They want to enable conversational commerce, where service employees process orders and receive payments via social media.