If you are out of time to do so, you can use tools shop such as explodingtopics to help you track trending topics. Begin filling in your editorial calendar as you compile your list of topics to make sure you never have to scramble for a new topic at the last moment. This task may be easier if you use a template marketing strategy.To maintain trust and authority, conduct extensive research:according to the edelman trust barometer, consumer trust in organizations and media is at an all-time low.
It is crucial to ensure your content's credibility, which means conducting extensive research and gathering data to support your conclusions. Research is mandatory even if you will write about your personal experiences. By presenting untrue or incorrect information, you don't want to jeopardize your audience's trust. It takes so much to build trust but significantly less to lose it. Cite and quote the most recent and up-to-date studies, data and sources.
