Google is very pleased with the reception to Performance Max and Broad Match, and will continue to improve them while creating new and useful AI-powered advertising products.
►Accelerate creativity in new formats
AI is transforming the way businesses engage with consumers as the number spam database of formats and surfaces consumers interact with increases dramatically. Google AI is helping advertisers create assets that work across all formats with ease.
Last year, the company launched YouTube Shorts ads and introduced technology that optimizes any video campaign asset for a vertical viewing experience.
When advertisers add a vertical creative asset to their video action campaigns, they achieve 10-20 % more conversions per dollar on YouTube Shorts than if they used landscape assets alone. This is just one of the ways Google is making creativity easier.
►Create a privacy-first ad experience
As AI drives the future of advertising, privacy will be at the heart of it. Google knows that people are concerned about their privacy online , and restoring trust in digital advertising is vital to its long-term sustainability.
►Sustainable solutions for privacy
Google is introducing new privacy-preserving technologies that help businesses grow while responsibly managing people’s data. Privacy Sandbox , an open-source initiative created in collaboration with the advertising industry, web browser developers, and other technology companies, will help replace advertising tools that rely on tracking people across the web and mobile devices.
Google’s advertising teams have been experimenting with serving interest-based ads using privacy-preserving signals, including the Privacy Sandbox Topics API, instead of third-party cookies. The promising results demonstrate that serving relevant digital ads can be more private for individuals while still delivering effective results for advertisers and publishers.
Google is also helping advertisers strategically measure the effectiveness of their ads while maintaining privacy in a new, secure way.
Transparency and control should be core tenets of the advertising experience. Google has industry-leading, clear ad labeling and has recently introduced new consumer-facing products that offer more choice, such as Ads Transparency Center and My Ad Center .
My Ad Center gives users greater control over the type of ads they see on Google by allowing them to take action directly within the ads. This feature allows users to see more brands and topics that interest them, and to limit ads that they consider sensitive. In the first 5 months since its launch, My Ad Center received more than 120 million visits from users from different countries around the world.
