The event: “ How to break enrollment records with Marketing that captivates ” was carried out thanks to the collaboration between Hiperestrategia and experts from leading universities in the country who shared techniques and tools for managing Educational Marketing:
1.- Marketing strategies for attracting new students:
The person in charge of opening the event was Leonardo Sánchez , Director of Estrategia Siete, Manager of Strategic Alliances at AEI and Coordinator of Local Dynamization at UTPL.
During his keynote speech, Leonardo shared all the keys to understanding and applying Educational Marketing. His presentation addressed the following topics:
What is Educational Marketing?
#EducationalMarketing is a process of researching social needs that develop country wise email marketing database educational projects to satisfy them. #HUGQuito @Leo_Sanchez_ec
— Hyperestrategia (@Hiperestrategia) June 14, 2018
Who is responsible for marketing in a College or University?
Whoever is in charge of Marketing in a College or University must have a strategic vision towards the market, the commercial development of the educational institution at all stages and unify all members of the educational community. #HUGQuito @Leo_Sanchez_ec
— Hyperestrategia (@Hiperestrategia) June 14, 2018
How to implement educational marketing strategies effectively?
Analyze the initial situation of the Educational Institution + Plan strategically + Determine our value in the Market. This is the formula to implement #EducationalMarketing strategies efficiently. #HUGQuito @Leo_Sanchez_ec
— Hyperestrategia (@Hiperestrategia) June 14, 2018
Educational Marketing Trends for 2018.
>>Learn all about Educational Marketing and how to implement it in your School and University in this Hyperstrategy Webinar:
Educational Marketing Webinar
You can also learn the secrets of Educational Marketing in this presentation by our speaker:
How to attract more students with Educational Marketing from Hiperestrategia
2.- Forum: Marketing Tools
During this Forum, we were joined by:
Braulio Costa , Director of Admissions at UDLA .
Cindy Hugo , Communications and Events Coordinator at the USFQ School of Business.
Leonardo Sánchez , Director of Loc
