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Matthew Urwin| Kukadzi 06, 2024
Ini handichatendi mune zvegedhi zvakare. Kana iwe ukatarisa zvakaoma zvakakwana, unogona kugara uchiwana zvaunoda zvemahara painternet. Ehe, kune akawanda maapuro akaipa pawebhu, asi mumunda weSEO , kune akawanda emahara SEO zviwanikwa uye maturusi pamunwe wako.
Kunyangwe uchangotanga muSEO , kuyedza kutora danho rinotevera muSEO basa rako kana kuti uri mushishi kutsvaga kuyedza zvishandiso zvitsva uye kudzidza zvakawanda kubva muziso reGoogle, zvinotevera makumi matatu neshanu emahara SEO maturusi uye zviwanikwa zvinosimudza basa rako.
Iyo Yakanakisa Yemahara SEO X Accounts
1. Barry Schwartz: @rustybrick
Barry ndiye muvambi weInjini Yekutsvagisa Roundtable uye mupepeti wenhau weSearch Engine Land . Murume wacho akafanana neSEO nhau uye Google updates. Kana Google iri kuyedza kunyangwe chinhu chidiki - senge bhatani nyowani ruvara kana chiratidzo chitsva mukutsvaga icho vanhu vashoma vangatoona - Barry anozotaura nezvazvo. Kana iwe uchida kuenderana neSEO nhau, Barry ndiye anofanirwa-kutevera.
2. John Mueller: @JohnMu
John murevereri wekutsvaga kuGoogle uye imwe yema SEO epamusoro paGoogle. Kana vanhu vaine mibvunzo nezve yavo Google traffic , algorithm yekuvandudza kana kuda kudzidza izvo zvekutanga zveSEO, vanoenda kuna John. John akashanda paGoogle kwemakore anopfuura gumi nematatu. Munguva pfupi yapfuura, anga achiwanikwa zvakanyanya kuburikidza neX, podcasts uye vhidhiyo akatevedzana. Iwe uchaona zita rake zvishoma mune ino chinyorwa.
3. Danny Sullivan: @dannysullivan
Danny akabatana neSearch Engine Land uye anga ari mudhijitari yekubika kweanopfuura makore makumi maviri. Akabatana neGoogle muna 2017 semubatanidzwa wayo weveruzhinji pakati pehofori yekutsvaga injini neveruzhinji. Basa rake nderekubatsira vanhu kunzwisisa zviri nani kutsvaga uye Google inonzwa zvirinani mhinduro dzeveruzhinji. Sezvaunogona kufungidzira, anowana yakawanda yakaipa mhinduro kana iyo SEO's Google traffic inodzika.
4. Gary Illyes: @methode
Gary's official title is Google webmaster trends analyst, asi iye ndiye comic weboka. Pamwe chete naJohn naDanny, Gary anobatsira vanhu kuvaka mawebhusaiti ari nani . Pre-Covid, Gary aigara ari pachiitiko chemusangano, achibatsira vaipinda nehunyanzvi hwavo SEO . Gary anowanzo kujoinha John pamapodcasts, kunyangwe hafu yenguva achingopa John nguva yakaoma.
5. Martin Splitt: @g33konaut
Martin mugadziri weGoogle uye mugari weJavaScript nyanzvi. JavaScript uye SEO nhoroondo haina mesh zvakanaka, asi mawebhusaiti emazuva ano anoda JavaScript. Basa raMartin nderekubatsira mawebhusaiti kuvaka mawebhusaiti eJavaScript ayo Googlebot anogona kuverenga, kunzwisisa uye kupa. Kana iwe uchinge uine mubvunzo weJavaScript, Martin ndiye murume wako.
6. Daniel Waisberg: @danielwaisberg
Danieri murevereri wekutsvaga kuGoogle uye anonyanya kutarisisa SEO kudzidziswa. Kunyangwe iri Google Search Console (GSC) kudzidziswa kana kuchengetedza kudzidziswa, Danieri anogona kukubatsira kuti ubate izvo zvakasiyana SEO maturusi ari kukuudza nezve magadzirisiro erimwe dambudziko. Tichifunga nezvehukuru hweyambiro yekuchengetedzwa kwewebhusaiti, zvakakosha kuteerera kune izvo Danieri ari kutaura.
7. Google Search Central: @googlesearchc
Iyo Google Search Central account ndiyo yese-mu-imwe Google Search X account. Kunyangwe iri nyowani blog post, YouTube vhidhiyo kana musangano kubva kuGoogle, iyi account inokuzivisa iwe. Kana iwe ukangotevera imwe chete X account kubva pane iyi runyorwa kuti uwane yakanyanya bang yebhangi yako, ingave iyo.
8. Google Search Liaison: @searchliaison
Google Search Liaison yaishandiswa kungovhara nhau dzekutsvagisa dzeGoogle uye mabloggi anonyorwa neGoogle, asi zvakare yave iyo yekuenda-kune sosi yeyakafara core updates. Aya ndiwo makuru ekusimudzira Google anoita kune algorithm yayo kanenge kana kana kashanu pagore. Kuziva pavanenge varova kwakakosha kune chero SEO, sezvo iwe uchifanira kunge wakagadzirira kuchinja kwetraffic ipapo.
9. Google Trends: @GoogleTrends
Google inoziva zviri kutsvagwa nevanhu, uye Google Trends inokuudza izvozvo. Zvichienderana neindasitiri, vanhu, nzvimbo uye nezvimwe, Google Trends inokuita kuti uone izvo vashandisi vako nevangangodaro vashandisi vari kutsvaga. Kushandisa Google Trends inotyisa sosi yekuronga zvemukati kana kuona anopisa SEO maitiro egore.
10. Lily Ray: @lilyraynyc
Lily Ray mukuru mukuru weSEO uye mukuru wekutsvagisa organic paAmsive Digital , agency muNew York. Kuwana mukana kune vakawanda vatengi uye kuda kugovera izvo zvinongedzo pamhepo hazviwanzo, asi Lily anozviita zvirinani kupfuura chero munhu ari mubhizinesi. Unyanzvi hwake hweSEO ndehwechipiri kune chero, uye anogara achitaura paSEO makonferensi, pamwe neGooglers pamusoro.
11. Glenn Gabe: @glenngabe
Glenn inyanzvi yeSEO paG-Squared Interactive . Anotarisa pahunyanzvi hwekuongorora SEO, asi paX, anopa huwandu hunoshamisa hwekukosha mushure mekuvandudzwa kweGoogle. Glenn achaona mawebhusaiti akagadziridzwa kana kudzoreredzwa mushure mekugadzirisa algorithm uye agogovera zvaanofunga kuti Google yakanangana. Kuziva zvakakurwadza mushure mekuvandudzwa kwakaoma kwazvo kuongorora, asi ongororo yaGlenn inoita kuti zvive nyore.
12. Kristina Azarenko: @azarchick
Kristina mumwe mupi we SEO wekutevera. Anotarisa pa e-commerce SEO uye akatonyora bhuku pairi . Kana iwe uchitengesa zvigadzirwa pawebhusaiti yako uye uchida vanhu vazhinji vanouya zvakananga pane izvo zvigadzirwa kubva kuGoogle, Kristina inyanzvi yako.
Verenga Zvimwe Genius SEO Zvakavanzika Kubva kuna Jacob Hurwith
Linkpacks: Iyo Inokunda Yekubatanidza Yemukati Yekubatanidza Yese Googlebot uye Vashandisi
Iyo Yakanakisa Yemahara SEO YouTube Playlists
13. Google Search Central: Google Search Console Kudzidzisa
Google Search Console inzira yeGoogle yekukutumira mameseji nezve webhusaiti yako. GSC inopa active telegraph number data saiti analytics, inomhanyisa analytics, kuchengetedza zvigadziriso, sitemap kuwana, yakarongeka data inogadziridza uye iyo yakakosha-yekuvhara yekuvandudza. Neraki, Daniel Waisberghosts GSC yekudzidzisa yakatevedzana paYouTube kuti ikusimudzire uye umhanye neGSC uye inoenda mune zvakadzama pane yega yega chishandiso mukati.
14. Google Search Central: #AskGooglebot
John Mueller anopindura chaiyo SEO mibvunzo kubva pasaitimaps uye GSC mishumo kune redirect uye subdomain. Mazhinji mavhidhiyo ari pasi pemaminitsi maviri, uye akapihwa mukana kune imwe yeGoogle yepamusoro SEOs, kutevedzera iyi playlist hakuna-brainer. Uyezve, iwe unogona kuendesa yako SEO mibvunzo.
15. Google Search Central: JavaScript SEO Office Maawa
Martin Splitt, Google's JavaScript SEO nyanzvi, aiwanzoita maawa ehofisi kuburikidza neYouTube. Kunyange iyi playlist ichine matani eruzivo runobatsira kune chero munhu ari kuita SEO pawebhusaiti yeJavaScript , haina kuvandudzwa nguva pfupi yadarika. Nekudaro, Martin anotambira live JavaScript SEO Q&A kuburikidza neX yake uye Google Search Central YouTube chiteshi kazhinji. Ona maitiro ekujoinha maawa ehofisi .
16. Google Search Central: Chirungu Google SEO Office Maawa
Chirungu SEO hofisi maawa ndiwo mukana wako wekubvunza mapros zvaunoda. Kufanana nemaawa ehofisi eJavaScript pamusoro, unogona kuendesa mibvunzo kuna John uye mamwe maSEO kuGoogle. Tine rombo rakanaka isu tese tine masheji akabatikana, maawa ese ehofisi anorekodhwa uye anogona kutariswa kuburikidza neiyi playlist. Zvechokwadi, iwe unogonawo kujoina imwe iwe pachako .
17. Google Search Central: Google Search News
Masvondo mashoma ega ega, John anopfupisa nhau paGoogle. Anonyatso tora nhau yake yekuzivisa kune inotevera nhanho neizvi sezvavanoedza kutevedzera nhepfenyuro chaiyo yenhau. Kubva pamusangano wekudzokorora uye algorithm inogadziridza kune inotevera Google shanduko uye yekubatanidza-kuvaka, John anovhara zvakakosha zvinhu zvese maSEO anoda kuziva.
18. Google Search Central: Tsvaga Central Lightning Talks
Google inobata makonferensi mazhinji mu-munhu, asi Covid payakarova, senge yakawanda yeindasitiri yezviitiko, zvese zvakaenda dijitari. Mune pivot huru, Google yakagadzira idzi hurukuro-maitiro emusangano. Chikwata chekutsvaga cheGoogle chakafukidza mobile-yekutanga indexing , HTTPs, JavaScript uye zvimwe zvakawanda. Kunyangwe zvirinani, vachiri kuburitsa aya mavhidhiyo, emahara.
Iyo Yakanakisa Yemahara SEO Podcasts
19. Tsvaga kunze kweRekodhi
Iyi SEO podcast inoratidzira imbwa hombe paGoogle. John, Gary naMartin vachipopota nezve kuseri kwezviitiko zvekutsvaga paGoogle, nei dzimwe sarudzo dzichiitwa, zvakakosha zvemusangano nezvimwe. Pamusoro pezvo, Gary anowanzo kukakavara nedzimwe nhengo dzese, achiwedzera kunakidza kwazviri.
20. Duct Tape Marketing
Duct Tape's podcast mapazi kunze kweSEO, mune ese ekushambadzira misoro . Vanobvunzurudza vatengesi vepamusoro vakadai saSeth Godin naBen Shapiro, uye vanogara vachitarisa kune vashandisi. Rangarira, chakanakira mushandisi chakanakira Google, saka mikana iripo, iwe uchatora mashoma SEO matiki nechikamu chese.
21. Tsvaga Engine Journal Show
SEJ zvakare inodarika SEO, asi sePPC uye SEO mutungamiri munhau, kushuma uye kuongorora, zvavanotaura zvine basa. Pamusoro pemisoro iyi, ivo vanokurukurawo nezvesocial media, kushambadzira zvemukati uye kushambadzira kwedhijitari nenyanzvi dzeindasitiri dzepamusoro. Chero mushambadzi wedhijitari ari kuzviitira zvisina basa kana vasiri kuteerera iyi podcast.
Iyo Yakanakisa Yemahara SEO Rubatsiro Docs
22. Quick Guide kune SEO
Kana iwe uchimhanyisa saiti asi usina nguva yekudzidza izvo zveSEO zvekutanga, iyi Google gwara rinokumisa kuti ubudirire. Kubva pakudzidza mashandisiro anoita Google kutsvaga kuyera kuita kuburikidza neGSC, iri pfupi gwara rinokupa izvo zvekutanga kuti usimuke uye ushande.
23. Advanced SEO Techniques uye Strategies
Kana wapedza kudzidza kubva pamusoro, yave nguva yekunyatsosvibisa maoko ako. Iyi yepamusoro SEO mutungamiri inopinda mumasora akadai se robots.txt mafaira, XML sitemaps , site migration, international SEO , data yakarongeka nezvimwe. Inotarisawo pane zvemukati SEO senge vhidhiyo, mifananidzo uye nhau. Pane zvakawanda pano, asi kana ukazvigona zvese, zvitore iwe inyanzvi yeSEO.
Iyo Yakanakisa Yemahara SEO Rubatsiro Forum
24. Google Search Central Rubatsiro Nharaunda
Kana iwe ukambova nemubvunzo nezve yako saiti, SEO kana Google, asi iwe uchitadza kuiwana mumagwaro ekubatsira ari pamusoro, iyi foramu yekubatsira inoponesa hupenyu. Avo vanopindura inyanzvi dzakadzidziswa idzo nyanzvi dzakagadzwa neGoogle (kunyangwe vasingashande paGoogle).
Iyo Yakanakisa Yemahara SEO Tsamba
25. Tsvaga Engine Roundtable
Sezvambotaurwa pamusoro, Barry Schwartz anofanana neSEO nhau uye Google inogadziridza. Kana iwe usingade kupotsa yekuvandudza, A/B bvunzo kana tsikidzi, saka unofanirwa kusaina kune Barry's weekday newsletter. Iyo inodzokorora nyaya dzese dzakaburitswa, zvisinei nekuti iyo minuscule update ingave sei. Iyi tsamba yenhau inogona kukuchengetedza maawa uchichera kuburikidza neX kana Google Search Central blog.
26. Search Engine Land
Injini Yekutsvagisa inonyura zvakadzika mukuvandudza uye shanduko dzakatenderedza Google, Bing uye social media. Avo veavo vanobata akabhadharwa uye organic chiteshi vanofanirwa kuwana iyi tsamba kuti varambe vari pamberi pemakwikwi. Inobuda kashoma pasvondo uye inotarisa pane dzakawanda dzemisoro yakafanana neSearch Engine Roundtable.
27. SEOFOMO
SEOFOMO inhau yevhiki nevhiki inoenda kupfuura Google updates. Ivo zvakare vanobata pane SEO zviwanikwa, vatungamiriri, matipi, mabasa uye zviitiko. Iyi tsamba yenhau inovhara Google neSEO nhau, asi inoenda zvakadzama nekuongorora kwayo uye zvakare inobatsira maSEO kuchinja mabasa uye network.
28. #SEOForLunch
Iyi nhau yevhiki nevhiki inobata pane zvese zviri pamusoro, asi zvakare inotarisa pane zvemukati zano , chinongedzo-kuvaka, wongororo uye kupa. Iyi tsamba yenhau inogona kunge yakawanda kune vanotanga SEO, asi SEO yechero nhanho ichawana kukosha mairi. Iri nyore kuverenga iro chero munhu, zvisinei neruzivo rwavo, anogona kunzwisisa.
29. Google Search Central
Iyo Search Central blog inzira yeGoogle yekutaurirana zvine hukasha nevewebhusaiti. Pano, mamaneja ezvigadzirwa zveGoogle ari kugovera zvinyorwa zvavo zvekuburitsa nenyika. Nepo angangoita ese mablogiki avo achange akafukidzwa nenhau dziri pamusoro, zvichakanaka kuona kuti Google inogovera sei zvavanogovana kuti iwe uzvinzwisise iwe pachako.
Iyo Yakanakisa Yemahara SEO Zvishandiso
30. Google Search Console (GSC)
Kana iwe uri SEO kana uchangopinda mumunda, zviri nani udzidze uye uwane mukana wekambani yako GSC account. Iyi inzira yeGoogle yekutaura kuti saiti yako iri kuita sei nekutsvaga. Kubva pakuvhara uye kuita kusvika pakumhanyisa uye kuchengetedza nyaya, GSC ndiyo yega SEO chishandiso kana sosi yaunoda. Saka nekudaro, zvakakosha kuimisa uye kuiongorora zuva nezuva.
31. Google Analytics (GA)
GSC inopa analytics kubva pakutsvaga , asi kana iwe uchida kuona kuti vanhu vari kusvika sei kune yako saiti kubva kuBing, email, yakabhadharwa, yemagariro uye mamwe chiteshi, saka iwe unofanirwawo kuseta GA account. Kufanana neGSC, ungangoda rubatsiro rwemugadziri kuti uende, asi kana wangopinda, pachave nemakomo e data kuti atsanangure. GA ine vhezheni yakabhadharwa iyo inopa hapana sampling, asi akawanda emhando hombe anoenda nekushandisa iyo yemahara vhezheni.
32. Bing Webmaster Zvishandiso
Bing haidi kutariswa zvakanyanya nekuti zvinenge zvese zvaunoitira Google zvinoshandawo kuBing. Zvakadaro, haugone kufuratira yechipiri-hombe yekutsvaga injini zvachose. Saka nekudaro, gadzira account yeBing webmaster woitarisa vhiki nevhiki kuti uone kuti hapana chengetedzo, indexing, kukambaira kana nyaya dzetraffic. Inoita zvakanyanya seGSC, asi yeBing.
33. Kuridza Datya
Kana iwe uchida kuongorora webhusaiti, zvese kubva pane zvemukati uye tekinoroji maonero, saka iwe unoda chinokambaira kuti ubvise ruzivo rwakanyanya kukosha. Kuchemerera Datya rinongoita izvozvo uye rine vhezheni yemahara iyo inogona kukambaira anosvika mazana mashanu URLs. Kana iwe uchangobva kugadzira saiti kana kuti uchimhanyisa saiti diki, iyo yemahara vhezheni ichaita zvinoshamisa, sezvo inogona kukambaira uye kuwana mukati mukati, ekunze zvinongedzo, zita tags , metas, robots.txt mafaira, mifananidzo, alt text, schema nezvimwe zvakadaro. zvakawanda. Nekudaro, Kuchema Frog hakukuudzi kuti chii chakaipa nechero chinhu. Inongodzosera ruzivo rwese mumashiti aunogona kutumira kunze. Iwe zvino unofanirwa kuongorora iyo data uye kuziva izvo zvikanganiso zvekutarisa.
34. Semrush
Kunyangwe iwe uri kuronga zvemukati, kuongorora vakwikwidzi kana kuona kuti webhusaiti yako yakamira sei muGoogle nekupfuura, Semrush ndiyo yakanyanya kunaka kunze uko. Iyo kambani inopa emahara maakaundi kwaunogona kuteedzera chete 10 keywords. Nekudaro, neakaundi iyi, iwe uchiri kuona kuti webhusaiti yako yakamira sei 10 nguva pamwedzi. Izvo zvinogona kunge zvakakwanira kune vakawanda, asi kana iwe wakakomba nezveSEO, iwe unozoda kuwedzera kuwana mazwi akakosha. Zvirongwa zvavo zvakabhadharwa zvinotangira pa $129.95 pamwedzi.
35. Moz
Moz ine mazuva makumi matatu ekuyedzwa kwemahara vasati vakumanikidza kukwidziridza kune yavo Pro mushandirapamwe. Moz, zvakanyanya seSemrush, inogona kubatsira zvakanyanya kuronga zvemukati , hurongwa hwemukati, tsvakiridzo yemazwi akakosha, optimization yemukati uye yekubatanidza tsvagiridzo. Moz inogona zvakare kukambaira saiti yako yerubatsiro rwehunyanzvi. Zvirongwa zvakajairika zvinotanga pamadhora makumi manomwe nemapfumbamwe pamwedzi.
