Before you start using the opinion poll as a lead generator on LinkedIn, you will first have to think about a topic. Of course, you can choose a topic yourself. But then you run the risk that it is not inviting enough to vote on. For maximum reach , you should tailor the topic to the information needs of the target group or a part thereof.
To come up with a relevant topic, I always consult my colleagues and a few people from my LinkedIn network. As a first step, I come up with 3 to 5 questions with which I want to test the level of knowledge of my target group. Then I ask 5 to 10 customers about their preference. From my own experience, I know that this is a good way to come up with a relevant topic. Is the topic clear? Then it is time to think about the moment at which you want to post.
Best time to post
The time to post your poll on LinkedIn is azerbaijan phone number library almost here. But first, it's important to think about the best time to post on LinkedIn for maximum reach.
It is obvious to post on Tuesdays and Wednesdays between 10:00 and 12:00. The most interaction takes place on these days and times. But do you also reach your target group? At these times you have a lot of competition from others. Do you compete with the competitor and (virtually) fight for a spot on the timeline of the people in your network? Or do you choose, like me, to post at a different time?
The latter is my preference. Don't forget to think about the holiday periods in the future. It has happened to me that I had not thought about the autumn holiday, which would take place a week later. Why should you think about that too? That will be discussed later in this article. Once you have determined a suitable moment, it is time to place the poll on LinkedIn.
Also read: Get the most out of LinkedIn in 2024: respond to these important trends
Post the poll on LinkedIn
Yes! It is finally time to start posting the poll on LinkedIn. Don't forget to mention in the additional text or comments that you will come back to the voters later with the answer to the question. I always choose the duration of a week. After this, I will contact all voters to thank them for their vote and to help them with the answer.
Do you see people among the number of voters with whom you have no connection yet? Invite them to connect directly. Otherwise, you will not be able to send them a message with a free account after the poll has closed. Are you at the monthly limit for inviting connections? Then ask in the comments if they want to send you an invite to connect.