Preparing for sending in WhatsApp

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rakibhasan02
Posts: 19
Joined: Sun Dec 15, 2024 4:59 am

Preparing for sending in WhatsApp

Post by rakibhasan02 »

To prepare a WhatsApp mailing, you need to take the following steps:

Gathering the target audience
To create a subscriber base, the most effective way is to involve your customers from your own community. In addition, you can use competitors' groups and thematic publics on VKontakte. If the user indicated their phone number during the registration process, parsing services will help extract this information. But such a base will be cold, and the ability to work with it is required.

Buying a ready-made customer base is tempting, but risky. The quality of such a selection is not guaranteed, and you can waste money, faced with a lack of interest from subscribers, who, in addition, can ban you.

A warm base is a gold mine for successful mailing. These overseas data can be your clients, subscribers, event participants and other interested parties. It is important that contacts agree to receive mailings from you to avoid violation of privacy rules and spam. A CRM system will greatly facilitate the process of collecting a warm base.

Segmentation of the target audience
Divide your audience into groups based on specific parameters:

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new clients;
regular users;
loyal customers;
the type of product or service they purchased or expressed interest in;
average bill.
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At the initial stage this will be enough.

For each segment, develop content that will be most interesting and useful to this particular group. This could be information about special offers, discounts, gifts, events related to their interests, consultations, or other relevant content.
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