”They included a large number of contributions from other authorities in the industry. They also utilized canada email list 12 million contact leads an aggressive outreach strategy to get influencers to share their posts. The post propelled Snack Nation to the # 1 spot on Google for their keyword.Despite being over three years old, this post generates tons of traffic and leads for them to this day.Screenshot of employee wellness idea Google searchAs Snack Nation’s story shows, evergreen content can lead to evergreen B2B lead generation.So if you can create content that outperforms your competitors, do it.3. Earn your buyers' trust with social proofSocial proof is a powerful part of most B2B lead generation strategies.
Because buyers may doubt claims about your product/service, they’ll look for testimonials to make a more thoughtful purchasing decision.The more social proof you can gather on your site, the easier it is to build trust and increase sales.Consider adding social proof to your landing pages and homepage, sharing reviews on social media, and creating case studies — collecting positive reviews on G2 is another excellent way to build trust.4. Build a free tool to generate B2B sales leadsHubSpot offers a free CRM.Crazy Egg provides a free Heatmap tool.Ubersuggest offers free SEO analytics reports.Notice a pattern?For SaaS and tech companies, one of the best B2B lead generation strategies I’ve witnessed is a free tool.
