This book is 'The Company in the Web 2.0' and it came into my hands on loan from a good friend. I must say that the book, despite being less than a year old since its publication, is already obsolete or incomplete in some aspects but it will provide entrepreneurs, businessmen and the general public with an interesting global vision.
New social technologies have burst into the community with overwhelming force. Professional networks such as LinkedIn or Xing, leisure networks such as Facebook or Tuenti, weblogs, wikis, podcasts... we are witnessing the creation of new work dynamics, new social interactions that not only inform but business owner data even motivate purchasing decisions.
While millions of consumers are already active users of these new technologies, few companies have a clear understanding of them, the benefits they generate and how to incorporate them into their marketing and communication strategies . Listening to and, above all, talking and relating to customers through new technologies means a total transformation of the company's corporate culture, which many consider to be a great odyssey.
The Company on the Web 2.0 takes us into the concept of the social web while determining the implications it may have on the future business model. Its objective is very clear: to use this great platform and conversation that is the Internet to improve the visibility and positioning of the organization, to incorporate this concept into the future marketing and communication strategy and to align the organizational and human resources policy with the new era of social networks.
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CategoriesBusiness Management , Gurus and Thinkers , New Technologies
Walking towards new marketing
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