Its author, Jeb Blount, is an international consultant and speaker , and has a brutal experience in sales.
The premise of his book is simple:
Many sales gurus promise success, money and expensive cars if you follow their method. But they lie to you.
There is no foolproof method for anyone to succeed in sms gateway japan sales, but if there were one, one of its central parts would be prospecting. And that is what Fanatical Prospecting: How to Take Your Prospecting to the Next Level
Fanatical Prospecting
The point from which Fanatical Prospecting starts
Sales gurus say that selling is easy (only if you follow their method, of course), and they say that because pretending that something is easy is one of the best marketing hooks there is.
The reality is different and has more to do with what Seth Godin says in one of his best articles, there are no shortcuts:
If a supposed shortcut really worked, it would become the market standard and would stop being a shortcut.
That is why chasing a shortcut or the latest sales automation (or any other discipline) is usually a waste of time. Instead, focus on improving and establishing the techniques that have been working for a long time in the industry.
And the most established technique in the world of sales is prospecting.
Why do you need to prospect?
Keeping their funnel full should be the priority of any salesperson, and that's why some of the best salespeople spend up to 80% of their day on this task.
There are three laws that support this statement:
The Universal Law of Necessity
The 30-day rule
The Law of Replacement
The Universal Law of Necessity
The more you need something, the less likely you are to get it. It
never fails.
Neediness clouds your judgment and you make worse decisions. Plus, prospects often have a knack for sniffing out desperation.
The best way to avoid finding yourself in need of leads is to follow this rule.
