Nowadays, there are a lot of tools to choose from. Therefore, you should select the one that best meets the needs of your company. Roughly speaking, the main tools can be grouped into five categories.
The five most effective types of B2B lead generation tools
Here are five ways you can attract B2B customers for your tech company:
1.- Landing page
These tools do not generate leads directly, but they help in the lead generation strategy. Users can access a landing page with an offer and sign up for it.
2.- Forms
Forms are a great way to generate leads . Through these, users can provide their data and click send to receive and save them in the CRM.
3.- Paid ads
It is one of the most direct ways to get leads . You can place paid ads on social networks where your customers are, on Google or in a media outlet.
4.- Marketing automation
This helps target potential customers and provide them with automated marketing messages . It allows you to manage repetitive tasks and dedicate yourself to other, more value-added tasks such as visiting interested clients or closing deals.
5.- Prospecting
These types of tools help you analyze whether it is worth investing time in the leads generated and offer a more personalized experience. These tools help you get to the point and not waste time on clients who are not of interest to your business.
Why use a B2B lead generation tool?
Lead generation tools are a winning combination, especially for B2B companies in the ICT sector.
Sales conversion rates on leads you get through these types of tools have a higher conversion success rate as the lead is pre-qualified and works as a lead for the sales team even before getting it.
The lead generation tool is a key asset not only for sales, but also for businesses in general, because it allows you to estimate the price per lead, determine the market demand for the product or service you are selling, select the business location according to the leads, control the budgets of the leads and pay only for those that are obtained.
Plus, if your marketing and sales team is busy just qualifying leads and not focusing on conversions, you need a lead generation tool to grow your business fast.
With B2B lead generation tools you can increase ROI and boost revenue.
Choosing the right tools to generate B2B leads in the ICT sector can be a challenge, which is why at PGR Marketing & Tecnología we have expert consultants who will help you generate B2B leads for your company in the ICT sector.
