How to leverage your database in Twitter custom audience campaigns
Posted: Tue Dec 03, 2024 11:01 am
How to leverage your database in Twitter custom audience campaigns
Initially, many social media advertising platforms were somewhat limited in terms of targeting options, as everything depended on being able to select target users based on the same behaviors and tastes within the social network.
Over time, this has changed ; in general, one of the great new features is that platforms have been able to integrate email, web and app data with their own segmentation options, and this has also been the case on Twitter.
Aimed primarily at remarketing, Twitter Custom Audiences are a great way to create relevant campaigns on the micro-blogging social network par excellence.
Empowering your brand with Twitter Custom Audiences
For example, through campaigns integrated with Twitter custom audiences, you can achieve a greater number of downloads of a mobile app, making the campaign relate to users who have not interacted with the app recently.
The above is just one example of how this type of segmentation can boost a brand on Twitter; but the magic definitely doesn’t end there – on the contrary, it gets bigger… if we take into account and leverage email data.
Continuing with the same example of apps, I want to expand on the example . In many cases, after a user installs an app, he or she logs in via email, thus generating a contribution to your database.
If you have this email record, the next step will be to upload the database to the Twitter advertising platform and thus tell the system to segment the advertising tweets towards the accounts or groups of accounts that have already recorded previous actions in your app.
Double win with databases
Of course, this email database not guam business email list only helps you manage an effective remarketing campaign on Twitter, but also to carry out parallel email activation with intelligent email marketing campaigns.
If you want, you can even launch a Twitter custom audiences campaign and schedule the email to be sent during the campaign interval, thus ensuring awareness among users (as they will see your content both on Twitter and directly in their email).
You can already see that Twitter has a lot to offer you, and even better if you combine it with effective data management ; even better if you add to this the powerful ability to send your email campaigns with Mittum .
Initially, many social media advertising platforms were somewhat limited in terms of targeting options, as everything depended on being able to select target users based on the same behaviors and tastes within the social network.
Over time, this has changed ; in general, one of the great new features is that platforms have been able to integrate email, web and app data with their own segmentation options, and this has also been the case on Twitter.
Aimed primarily at remarketing, Twitter Custom Audiences are a great way to create relevant campaigns on the micro-blogging social network par excellence.
Empowering your brand with Twitter Custom Audiences
For example, through campaigns integrated with Twitter custom audiences, you can achieve a greater number of downloads of a mobile app, making the campaign relate to users who have not interacted with the app recently.
The above is just one example of how this type of segmentation can boost a brand on Twitter; but the magic definitely doesn’t end there – on the contrary, it gets bigger… if we take into account and leverage email data.
Continuing with the same example of apps, I want to expand on the example . In many cases, after a user installs an app, he or she logs in via email, thus generating a contribution to your database.
If you have this email record, the next step will be to upload the database to the Twitter advertising platform and thus tell the system to segment the advertising tweets towards the accounts or groups of accounts that have already recorded previous actions in your app.
Double win with databases
Of course, this email database not guam business email list only helps you manage an effective remarketing campaign on Twitter, but also to carry out parallel email activation with intelligent email marketing campaigns.
If you want, you can even launch a Twitter custom audiences campaign and schedule the email to be sent during the campaign interval, thus ensuring awareness among users (as they will see your content both on Twitter and directly in their email).
You can already see that Twitter has a lot to offer you, and even better if you combine it with effective data management ; even better if you add to this the powerful ability to send your email campaigns with Mittum .