4 Email Marketing Mistakes That Are Ruining Your Campaign
Posted: Wed Dec 04, 2024 3:24 am
Email marketing is an excellent digital marketing tool that can build a close relationship with your company's customers and even increase your business's sales. However, many managers end up making some email marketing mistakes that can destroy any campaign.
With this in mind, we have listed in this fiji business email list article the four main mistakes that need to be avoided in your promotional campaigns. Read on!
Content
Sending messages without the recipients' permission
Send emails without text, just with images
Not paying due attention to the email title
Only worry about sales
Sending messages without the recipients' permission
This is a fundamental aspect of any email marketing campaign, but it is often ignored by many marketing professionals when preparing their campaigns. In order to attract as many people as possible, they send messages to all the emails they have, including those of customers and contacts who have not authorized receiving the messages.
Some professionals even go as far as buying email lists, with the expectation of impacting as many people as possible.
This is a big email marketing mistake, because in addition to being invasive and damaging your company's image to your audience, it is also inefficient, with a high chance of going straight to the trash without being opened or to the recipients' spam box.
Send emails without text, just with images
Sending emails with only images was a very common practice a few years ago, mainly due to the visual appeal that was difficult to reproduce in any other way. However, this practice has fallen into disuse, and is currently an email marketing mistake that can put your messages directly in your customers' spam folders.
This is because many email servers block the immediate loading of images, especially in mobile apps, to speed up the opening of messages. And because of the indiscriminate use in the past, the same email servers understand that emails that only use images are more likely to be unwanted messages, or spam.
Therefore, always use images as a complement to your messages, to give more life and illustrate what you want to communicate to your client, and not as the only content.
Not paying due attention to the email title
The subject of the email directly influences the opening rate of your emails , because besides the sender's name, this is the only information that the recipient has access to before opening the email.
For this reason, you should pay as much attention to creating the title of your message as you do to creating the message itself. Avoid creating titles that are too long, as part of their content may be omitted in the recipient's inbox. Also avoid titles that are not capable of arousing the recipient's curiosity and motivating them to open the message.
Only worry about sales
A very common email marketing mistake is to use the tool only to promote products and increase sales. Managers sometimes forget that it is a way to build relationships with customers, through which your company focuses not only on sales, but also on helping your customers with any questions they may have in their daily lives.
Therefore, invest in creating relevant content that is useful to your audience, teaching them how to use your product after purchasing it or even showing them the importance of purchasing other products from your store. This will help you to have a better image of your company in the eyes of your audience, which directly influences the opening rate and conversion rate of your emails in the medium and long term.
Now that you know the main email marketing mistakes that can hinder your campaigns, you will be closer to success and achieving your goals.
Do you still have any questions about the topic? Leave your comment on the post.
With this in mind, we have listed in this fiji business email list article the four main mistakes that need to be avoided in your promotional campaigns. Read on!
Content
Sending messages without the recipients' permission
Send emails without text, just with images
Not paying due attention to the email title
Only worry about sales
Sending messages without the recipients' permission
This is a fundamental aspect of any email marketing campaign, but it is often ignored by many marketing professionals when preparing their campaigns. In order to attract as many people as possible, they send messages to all the emails they have, including those of customers and contacts who have not authorized receiving the messages.
Some professionals even go as far as buying email lists, with the expectation of impacting as many people as possible.
This is a big email marketing mistake, because in addition to being invasive and damaging your company's image to your audience, it is also inefficient, with a high chance of going straight to the trash without being opened or to the recipients' spam box.
Send emails without text, just with images
Sending emails with only images was a very common practice a few years ago, mainly due to the visual appeal that was difficult to reproduce in any other way. However, this practice has fallen into disuse, and is currently an email marketing mistake that can put your messages directly in your customers' spam folders.
This is because many email servers block the immediate loading of images, especially in mobile apps, to speed up the opening of messages. And because of the indiscriminate use in the past, the same email servers understand that emails that only use images are more likely to be unwanted messages, or spam.
Therefore, always use images as a complement to your messages, to give more life and illustrate what you want to communicate to your client, and not as the only content.
Not paying due attention to the email title
The subject of the email directly influences the opening rate of your emails , because besides the sender's name, this is the only information that the recipient has access to before opening the email.
For this reason, you should pay as much attention to creating the title of your message as you do to creating the message itself. Avoid creating titles that are too long, as part of their content may be omitted in the recipient's inbox. Also avoid titles that are not capable of arousing the recipient's curiosity and motivating them to open the message.
Only worry about sales
A very common email marketing mistake is to use the tool only to promote products and increase sales. Managers sometimes forget that it is a way to build relationships with customers, through which your company focuses not only on sales, but also on helping your customers with any questions they may have in their daily lives.
Therefore, invest in creating relevant content that is useful to your audience, teaching them how to use your product after purchasing it or even showing them the importance of purchasing other products from your store. This will help you to have a better image of your company in the eyes of your audience, which directly influences the opening rate and conversion rate of your emails in the medium and long term.
Now that you know the main email marketing mistakes that can hinder your campaigns, you will be closer to success and achieving your goals.
Do you still have any questions about the topic? Leave your comment on the post.