4 tips for email marketing in multiple languages
Posted: Wed Dec 04, 2024 3:32 am
4 tips for email marketing in multiple languages
Do you have multiple languages around your readers, consumers or users? It's complicated, but your email marketing efforts don't have to become a headache (and a language headache).
In a context as globalized as the cook islands business email list one we live in today, despite segmenting your offer (content, products or services) you will always find yourself involved with users from different parts of the planet, who by nature will speak a different language than yours.
Today, in the context of marketing, many professionals are required to be fluent in at least 2 languages (their native language and most likely English), and it is something they must - or rather you must - know how to do from user acquisition to sending campaigns.
Given this situation, we give you some brief but precise advice.
Post Content
Multilingual recruitment tools
Tropicalize, don't translate
Make friends with your digital statistics
Consider the global linguistic facts
Multilingual recruitment tools
Depending on the case, you can adjust the language of your subscription forms on your blog or website , making each one appear according to the language of the browser or IP from which the user is browsing.
We recommend doing this to offer a personalized experience from the first visit, somehow making it clear to the user that you understand their language.
Tropicalize, don't translate
Google and other digital companies and platforms have made a great effort to provide translation and reference tools, but they will never be the most reliable when it comes to actually adapting a message to another language.
In general, tools like Google Translate are very good if you want to translate word for word or understand the meaning of something you don't understand, but not for creating copy for a text, especially if it's an advertising text.
It is always important to consider human translation before running a campaign if it is in a language other than your own; this tropicalization exercise is what will really allow you to adapt the message to its context, even considering the idioms and expressions of each region.
Make friends with your digital statistics
Today, many email sending tools, combined with web platforms and insights from social networks themselves, give us access to knowing where, how, and in what language people are reading or visiting us.
Constant analysis and monitoring of your users' demographic statistics will allow you to understand and seek to speak almost the same language as your users, eventually offering better digital campaigns and experiences.
Consider the global linguistic facts
In addition to all of the above, you should know that, depending on the case, you can opt for languages other than French, Portuguese or German, due to number issues, such as:
Consider Arabic as part of your marketing - if the market demands it - as it is the official language of all of North Africa and the Middle East, and is also a second language in many countries on the African and Asian continents.
Consider Russian , the official language of Russia, Belarus, Kyrgyzstan, Kazakhstan, Abkhazia and South Ossetia, as well as being widely used in Ukraine and other Eastern European countries.
Not to be left out is Hindustani , also known as Hindustani, which is a unified language that is a set of dialects spoken primarily in India and part of Asia .
And of course, you should also know that:
Mandarin Chinese is the most widely spoken language on the planet , being the native tongue of over 1 billion people; remember, the Chinese market is never-ending.
It is almost essential to master English , the official language of countries such as England , the United States , Canada, Australia, and hundreds of countries that acquired it as a colonial language. It is the most widely used language in international trade and finance.
Spanish is the official language of Spain , all of South America except Brazil, Suriname and the Guianas, and almost all of Central America and the Caribbean except the Commonwealth countries .
Do you have multiple languages around your readers, consumers or users? It's complicated, but your email marketing efforts don't have to become a headache (and a language headache).
In a context as globalized as the cook islands business email list one we live in today, despite segmenting your offer (content, products or services) you will always find yourself involved with users from different parts of the planet, who by nature will speak a different language than yours.
Today, in the context of marketing, many professionals are required to be fluent in at least 2 languages (their native language and most likely English), and it is something they must - or rather you must - know how to do from user acquisition to sending campaigns.
Given this situation, we give you some brief but precise advice.
Post Content
Multilingual recruitment tools
Tropicalize, don't translate
Make friends with your digital statistics
Consider the global linguistic facts
Multilingual recruitment tools
Depending on the case, you can adjust the language of your subscription forms on your blog or website , making each one appear according to the language of the browser or IP from which the user is browsing.
We recommend doing this to offer a personalized experience from the first visit, somehow making it clear to the user that you understand their language.
Tropicalize, don't translate
Google and other digital companies and platforms have made a great effort to provide translation and reference tools, but they will never be the most reliable when it comes to actually adapting a message to another language.
In general, tools like Google Translate are very good if you want to translate word for word or understand the meaning of something you don't understand, but not for creating copy for a text, especially if it's an advertising text.
It is always important to consider human translation before running a campaign if it is in a language other than your own; this tropicalization exercise is what will really allow you to adapt the message to its context, even considering the idioms and expressions of each region.
Make friends with your digital statistics
Today, many email sending tools, combined with web platforms and insights from social networks themselves, give us access to knowing where, how, and in what language people are reading or visiting us.
Constant analysis and monitoring of your users' demographic statistics will allow you to understand and seek to speak almost the same language as your users, eventually offering better digital campaigns and experiences.
Consider the global linguistic facts
In addition to all of the above, you should know that, depending on the case, you can opt for languages other than French, Portuguese or German, due to number issues, such as:
Consider Arabic as part of your marketing - if the market demands it - as it is the official language of all of North Africa and the Middle East, and is also a second language in many countries on the African and Asian continents.
Consider Russian , the official language of Russia, Belarus, Kyrgyzstan, Kazakhstan, Abkhazia and South Ossetia, as well as being widely used in Ukraine and other Eastern European countries.
Not to be left out is Hindustani , also known as Hindustani, which is a unified language that is a set of dialects spoken primarily in India and part of Asia .
And of course, you should also know that:
Mandarin Chinese is the most widely spoken language on the planet , being the native tongue of over 1 billion people; remember, the Chinese market is never-ending.
It is almost essential to master English , the official language of countries such as England , the United States , Canada, Australia, and hundreds of countries that acquired it as a colonial language. It is the most widely used language in international trade and finance.
Spanish is the official language of Spain , all of South America except Brazil, Suriname and the Guianas, and almost all of Central America and the Caribbean except the Commonwealth countries .