Tips for email campaigns in the banking sector
Posted: Wed Dec 04, 2024 3:41 am
Tips for email campaigns in the banking sector
Email campaigns have reached all industries and sectors at the same time. One that has benefited greatly from this has been the banking sector.
We are talking about an industry or sector that literally moves millions and millions (yes, it really does). Each banking institution has thousands or millions american samoa business email list of cardholders in its ranks, who have deposited their financial capital in each of them with the idea that it will always be safe.
However, customer-bank communication does not end there, or at least it should not end there. Banks must keep their customers happy and informed, just as customers have the right and obligation to be informed about everything that happens with the institution.
Within the marketing efforts of a banking institution we can find emailing campaigns. Let's leave aside those transactional campaigns or emails where the bank responds to a user's request, and rather focus on the example of informative or promotional emailing campaigns.
Emailing campaigns from banks
In principle, banking sector email campaigns must always have certain elements that not only give them their characteristic seal, but also provide confidence to the user and activate their visual impulses.
Example of emailing campaigns in the banking sector.
Example of emailing campaigns in the banking sector.
First of all, we know that a high-quality header with attractive visual elements (like the one above, where people are smiling) gives the user a feeling of security.
It is usually important for the issuing bank to always add its institutional hallmarks , such as the logo or trademark symbol above its business name.
An extremely important aspect of banking email campaigns is that they must clearly include anti-phishing legends and reminders that let users know that banks should never ask for personal information via email (otherwise it is surely a fraudulent email, be careful!).
Lessons from fashion brands on email marketing
Finally, calls to action are an important part of the construction or body of the message, as in all email campaigns. However, it is important to highlight that when talking about the banking sector, the text within the calls to action must be very clear to avoid confusion and anger among users (let's take as an example the image in this article, where the message clearly invites users to "request" a certain card, without further preamble or confusion).
Email campaigns have reached all industries and sectors at the same time. One that has benefited greatly from this has been the banking sector.
We are talking about an industry or sector that literally moves millions and millions (yes, it really does). Each banking institution has thousands or millions american samoa business email list of cardholders in its ranks, who have deposited their financial capital in each of them with the idea that it will always be safe.
However, customer-bank communication does not end there, or at least it should not end there. Banks must keep their customers happy and informed, just as customers have the right and obligation to be informed about everything that happens with the institution.
Within the marketing efforts of a banking institution we can find emailing campaigns. Let's leave aside those transactional campaigns or emails where the bank responds to a user's request, and rather focus on the example of informative or promotional emailing campaigns.
Emailing campaigns from banks
In principle, banking sector email campaigns must always have certain elements that not only give them their characteristic seal, but also provide confidence to the user and activate their visual impulses.
Example of emailing campaigns in the banking sector.
Example of emailing campaigns in the banking sector.
First of all, we know that a high-quality header with attractive visual elements (like the one above, where people are smiling) gives the user a feeling of security.
It is usually important for the issuing bank to always add its institutional hallmarks , such as the logo or trademark symbol above its business name.
An extremely important aspect of banking email campaigns is that they must clearly include anti-phishing legends and reminders that let users know that banks should never ask for personal information via email (otherwise it is surely a fraudulent email, be careful!).
Lessons from fashion brands on email marketing
Finally, calls to action are an important part of the construction or body of the message, as in all email campaigns. However, it is important to highlight that when talking about the banking sector, the text within the calls to action must be very clear to avoid confusion and anger among users (let's take as an example the image in this article, where the message clearly invites users to "request" a certain card, without further preamble or confusion).