10 email marketing statistics for 2019
Posted: Wed Dec 04, 2024 3:45 am
In the age of social media , businesses continue to make significant marketing investments on Facebook, Instagram, and other channels. Competition is intense, background noise is loud, and the threat of reputation-damaging fake news keeps communications officers up at night. So, has social media replaced “good old” newsletters as the primary marketing tool?
No.
Statistics show that using email as a marketing tool is just as effective and important for businesses as it was before social media. Twitter and Facebook may play an important role in lead generation and promotional messaging, but email is still the best way to reach customers.
Here are some numbers on the state of email marketing in 2019.
In 2017, globally, email users reached 3.7 billion. This number is expected to increase to 4.3 billion by 2022. Facebook has just over 2 billion active users and Twitter only 336 million. Emails reach 80% of the adult population.
( Statista )
The number of emails sent and received each day will finance and banking email list increase from 269 billion in 2017 to 333 billion in 2022, a 23% increase that follows the spread of Internet connections across the planet
( Statista ).
More than 90% of consumers use email at least once a day . There is a small percentage of inactive users.
( Sales Force )
Spam messages account for 48% of email traffic worldwide. Anti-spam filters block most of them.
( Statista )
Fifty -nine percent of emails are opened on mobile devices. Only 15% of emails are opened on a desktop computer, while 28% are opened in a web-based email client.
( Email Monday )
Apple iPhone is the most popular email client , followed (and periodically displaced) by Gmail.
( Litmus )
Thirty-one percent of Internet users in the 55-64 age group read marketing emails ; 21% of 16-24 year olds read marketing emails. The younger the target group, the harder a company must work to stand out, but no business can take the attention of adult customers for granted.
( Statista )
More than 56% of U.S. consumers subscribe to one to six commercial newsletters. Nearly 25 percent subscribe to more than ten commercial email lists. Competition for consumer inbox space is intense and requires smart marketing.
( Statista )
Eighty-five percent of customers sign up for marketing emails with the intention of receiving a reward: discounts, special offers, free downloads, etc. Marketers should have a strategy to meet these expectations and stay ahead of the competition.
( Biz Report )
Sixty-nine percent of email recipients who report messages as spam based on their sole discretion do so based on the subject line . Commercial emails that do not offer a clear and relevant subject line and preheader will quickly end up in the spam folder.
No.
Statistics show that using email as a marketing tool is just as effective and important for businesses as it was before social media. Twitter and Facebook may play an important role in lead generation and promotional messaging, but email is still the best way to reach customers.
Here are some numbers on the state of email marketing in 2019.
In 2017, globally, email users reached 3.7 billion. This number is expected to increase to 4.3 billion by 2022. Facebook has just over 2 billion active users and Twitter only 336 million. Emails reach 80% of the adult population.
( Statista )
The number of emails sent and received each day will finance and banking email list increase from 269 billion in 2017 to 333 billion in 2022, a 23% increase that follows the spread of Internet connections across the planet
( Statista ).
More than 90% of consumers use email at least once a day . There is a small percentage of inactive users.
( Sales Force )
Spam messages account for 48% of email traffic worldwide. Anti-spam filters block most of them.
( Statista )
Fifty -nine percent of emails are opened on mobile devices. Only 15% of emails are opened on a desktop computer, while 28% are opened in a web-based email client.
( Email Monday )
Apple iPhone is the most popular email client , followed (and periodically displaced) by Gmail.
( Litmus )
Thirty-one percent of Internet users in the 55-64 age group read marketing emails ; 21% of 16-24 year olds read marketing emails. The younger the target group, the harder a company must work to stand out, but no business can take the attention of adult customers for granted.
( Statista )
More than 56% of U.S. consumers subscribe to one to six commercial newsletters. Nearly 25 percent subscribe to more than ten commercial email lists. Competition for consumer inbox space is intense and requires smart marketing.
( Statista )
Eighty-five percent of customers sign up for marketing emails with the intention of receiving a reward: discounts, special offers, free downloads, etc. Marketers should have a strategy to meet these expectations and stay ahead of the competition.
( Biz Report )
Sixty-nine percent of email recipients who report messages as spam based on their sole discretion do so based on the subject line . Commercial emails that do not offer a clear and relevant subject line and preheader will quickly end up in the spam folder.