10 Ways to Increase Your Shopify Store's Conversion Rate
Posted: Wed Dec 04, 2024 3:46 am
If after creating your Shopify store, you notice a low conversion rate, don't worry, this is very common. Opening your online store is one thing, optimizing conversion is something completely different. Fortunately, you have chosen Shopify, one of the best e-commerce platforms. There are many ways to achieve a good conversion rate and improve the overall results.
In this mini-guide, we'll tell you everything you need to know about conversion. And even better, we'll give you practical tips you can follow to increase your sales and conversion rates.
The conversion
Conversion is a very broad term that is frequently used in digital marketing and e-commerce guides. Conversion refers to the action you want visitors to take on your website. This could be a subscription to your newsletter or making a purchase.
Since we're talking about Shopify and your online store, conversion, in kenya phone number list your case, is the action of purchasing an item from your online store.
This brings us to conversion rates. The conversion rate is the percentage of your visitors that have taken the desired action. For example, making a purchase.
And finally, we come to what you're most interested in — conversion rate optimization, or simply CRO. The methods you can use to improve Shopify's conversion rate are called CRO strategies. This encompasses marketing strategies and continuous improvements in pursuit of one goal: getting your visitors to click on the purchase button.
Shopify and the options it offers
Shopify is a great platform for both experienced and beginner retailers. It has everything you need to create your online store from scratch. But you already know that.
What you probably don't know is that Shopify offers a variety of opportunities to run an ongoing conversion rate optimization campaign and increase those conversions.
You have complete control over how you want to display your product listings, you can add multiple images — it even supports GIFs and videos. There are also plenty of ways to organize and post your product descriptions. With complete control over the look and feel of your online store, you can experiment and find the one that attracts the most customers and offers the best shopping experience.
Shopify doesn’t disappoint on the technical side either. It can be fully integrated with Google Analytics, which is useful for carrying out A/B testing to identify which pages perform best in terms of conversion rate.
You can also add customer reviews, personal testimonials, and live chat to further optimize the experience and earn more sales. Additionally, Shopify is capable of real-time shopping, discount codes, smart product searches, and more.
Once your operations outgrow the features of Shopify's Basic and Advanced plans, you may want to consider upgrading to Shopify Plus, so you can access additional benefits to boost your conversion rates.
Practical steps to improve conversion
If conversion rate optimization is something new to you, chances are you don’t know where to start. To give you a hand, we’ve put together a list of 10 practical steps you can follow to take your online store to the next level.
1. Make sure your website performs optimally
One of the main reasons behind a poor conversion rate is a slow loading speed. It can greatly affect the shopping experience, especially during peak times. Google conducted a detailed study on this and found that the chances of a visitor abandoning a website increases with every additional second it takes to load.
There are a few things you can do to ensure that your online store pages load quickly. As a general rule, you should organize your website, especially the homepage and landing pages. For example, Hero images look very modern on homepages. You can greatly improve loading speed by reducing the number of images in a slider. You can choose a single Hero image and replace the slider entirely.
As for product images, you don’t need to use high-quality images for your thumbnails. If you have small thumbnails, your product pages will load much faster. Since you’re using Shopify, you won’t need to strip out any CSS, HTML, or JavaScript code manually — a process known as “minification.” Shopify will do this automatically.
Finally, if your brand starts to grow exponentially, you may want to consider upgrading to Shopify’s Enterprise version — Shopify Plus. It offers more features to optimize online shopping performance.
2. Refine your CTAs
A call to action, or CTA, is that short sentence that should convert your visitors into buyers. CTAs are often the biggest obstacle between your brand and high conversion rates. The Shopify App Store includes a huge number of CTA buttons that you can quickly implement.
But first things first, your CTA should be short and clear. It should tell your viewers what they should do. Since the CTA is the most important aspect of your “storefront,” you should constantly test different CTAs so you can find the one that gives you the results you’re looking for.
There are a few methods you can try to see which CTA is most compatible with your target audience:
Create a sense of urgency with “Buy Now — 50% Off Today Only”;
Make your CTA button stand out, use colors to make it pop, and take advantage of white space so it's easier to click;
Make the CTA immediately visible to your website visitors;
Make sure the CTA stands out on all types of devices with different screen sizes;
Do not add additional elements to your website, as they can distract visitors;
3. Build your reputation with genuine reviews and testimonials
Modern online shoppers are not impulse buyers. The vast amount of information available allows them to do prior research, and make purchasing decisions based on the information obtained. Most online shoppers will look for reviews and testimonials before purchasing a product.
Offering your visitors genuine reviews and testimonials will undoubtedly increase conversion rates. You'll be giving them exactly what they need to make a decision. While this works wonders for visitors who come directly to your online store, it can also help you improve your search engine rankings, generate leads, and profit from them.
There are many places you can incorporate them. The most common places to put reviews and testimonials for specific products are product pages. Testimonials based on the experience customers have had with your services and brand should be visible on the homepage and landing pages.
4. Free shipping options
In this mini-guide, we'll tell you everything you need to know about conversion. And even better, we'll give you practical tips you can follow to increase your sales and conversion rates.
The conversion
Conversion is a very broad term that is frequently used in digital marketing and e-commerce guides. Conversion refers to the action you want visitors to take on your website. This could be a subscription to your newsletter or making a purchase.
Since we're talking about Shopify and your online store, conversion, in kenya phone number list your case, is the action of purchasing an item from your online store.
This brings us to conversion rates. The conversion rate is the percentage of your visitors that have taken the desired action. For example, making a purchase.
And finally, we come to what you're most interested in — conversion rate optimization, or simply CRO. The methods you can use to improve Shopify's conversion rate are called CRO strategies. This encompasses marketing strategies and continuous improvements in pursuit of one goal: getting your visitors to click on the purchase button.
Shopify and the options it offers
Shopify is a great platform for both experienced and beginner retailers. It has everything you need to create your online store from scratch. But you already know that.
What you probably don't know is that Shopify offers a variety of opportunities to run an ongoing conversion rate optimization campaign and increase those conversions.
You have complete control over how you want to display your product listings, you can add multiple images — it even supports GIFs and videos. There are also plenty of ways to organize and post your product descriptions. With complete control over the look and feel of your online store, you can experiment and find the one that attracts the most customers and offers the best shopping experience.
Shopify doesn’t disappoint on the technical side either. It can be fully integrated with Google Analytics, which is useful for carrying out A/B testing to identify which pages perform best in terms of conversion rate.
You can also add customer reviews, personal testimonials, and live chat to further optimize the experience and earn more sales. Additionally, Shopify is capable of real-time shopping, discount codes, smart product searches, and more.
Once your operations outgrow the features of Shopify's Basic and Advanced plans, you may want to consider upgrading to Shopify Plus, so you can access additional benefits to boost your conversion rates.
Practical steps to improve conversion
If conversion rate optimization is something new to you, chances are you don’t know where to start. To give you a hand, we’ve put together a list of 10 practical steps you can follow to take your online store to the next level.
1. Make sure your website performs optimally
One of the main reasons behind a poor conversion rate is a slow loading speed. It can greatly affect the shopping experience, especially during peak times. Google conducted a detailed study on this and found that the chances of a visitor abandoning a website increases with every additional second it takes to load.
There are a few things you can do to ensure that your online store pages load quickly. As a general rule, you should organize your website, especially the homepage and landing pages. For example, Hero images look very modern on homepages. You can greatly improve loading speed by reducing the number of images in a slider. You can choose a single Hero image and replace the slider entirely.
As for product images, you don’t need to use high-quality images for your thumbnails. If you have small thumbnails, your product pages will load much faster. Since you’re using Shopify, you won’t need to strip out any CSS, HTML, or JavaScript code manually — a process known as “minification.” Shopify will do this automatically.
Finally, if your brand starts to grow exponentially, you may want to consider upgrading to Shopify’s Enterprise version — Shopify Plus. It offers more features to optimize online shopping performance.
2. Refine your CTAs
A call to action, or CTA, is that short sentence that should convert your visitors into buyers. CTAs are often the biggest obstacle between your brand and high conversion rates. The Shopify App Store includes a huge number of CTA buttons that you can quickly implement.
But first things first, your CTA should be short and clear. It should tell your viewers what they should do. Since the CTA is the most important aspect of your “storefront,” you should constantly test different CTAs so you can find the one that gives you the results you’re looking for.
There are a few methods you can try to see which CTA is most compatible with your target audience:
Create a sense of urgency with “Buy Now — 50% Off Today Only”;
Make your CTA button stand out, use colors to make it pop, and take advantage of white space so it's easier to click;
Make the CTA immediately visible to your website visitors;
Make sure the CTA stands out on all types of devices with different screen sizes;
Do not add additional elements to your website, as they can distract visitors;
3. Build your reputation with genuine reviews and testimonials
Modern online shoppers are not impulse buyers. The vast amount of information available allows them to do prior research, and make purchasing decisions based on the information obtained. Most online shoppers will look for reviews and testimonials before purchasing a product.
Offering your visitors genuine reviews and testimonials will undoubtedly increase conversion rates. You'll be giving them exactly what they need to make a decision. While this works wonders for visitors who come directly to your online store, it can also help you improve your search engine rankings, generate leads, and profit from them.
There are many places you can incorporate them. The most common places to put reviews and testimonials for specific products are product pages. Testimonials based on the experience customers have had with your services and brand should be visible on the homepage and landing pages.
4. Free shipping options