5 ways to improve your email delivery rate
Posted: Wed Dec 04, 2024 3:54 am
Email delivery rate is the first metric to study if you really want to get results from your email marketing strategies. It is a litmus test to see if your campaigns are working well and to know what the reputation of your IP address is like: if it has a very low reputation, your emails will not even be delivered.
If your emails don't reach the recipients and end up in spam, you will never achieve your goals through email marketing, as this limits all your efforts to have effective email campaigns.
Do you want to achieve better delivery results and generate higher conversions ? Then we recommend reading our 5 tips to improve the delivery rate of your email marketing campaigns.
1 – Pay close attention to links in your emails
Anti-spam filters in email inboxes are becoming more and more advanced, and are therefore responsible for "scanning" the email you send before security and commodity brokers email list delivering it to the recipient, in order to verify the presence or absence of spam or unknown content.
One of the factors that can affect the delivery of your emails is the presence of links: if the links lead to untrustworthy sites, or contain errors, this will affect the reputation of your IP address negatively.
Remember: the lower the reputation, the harder it is to get your emails to recipients.
2 – Always include an unsubscribe link
If you have in mind that to reduce the unsubscribe rate then you should hide the unsubscribe link, you are wrong: hiding the unsubscribe link is a bad choice, especially after GDPR , and this is also a behavior hated by recipients.
Do you really want a list full of people who don't read your emails and who might mark them as spam? If you want to do good email marketing campaigns, focus on creating content to catch the attention of potential customers, please don't use spammer practices !
3 – Always add a “Plain Text Version” for your emails
There are many corporate mail servers that filter messages in HTML format : this is a problem that should not be underestimated.
If you want to increase your delivery rate, always remember to accompany your HTML emails with plain text versions .
4 – Increase your contacts without buying mailing lists
It seems like the easiest way to grow your contact database, but buying an email list is always a bad choice!
Addresses are never quality or verified, no matter what the seller claims. Using a mailing list purchased from a third party will cause your bounce rate to skyrocket, but above all, it will sink the reputation of your IP address !
If you want to dig deeper, here are 6 reasons NOT to buy a mailing list .
5 – Add your full links instead of shortened URLs
Spammers like to shorten links because it's an easy way to hide the web page a link actually leads to.
Spam filters don't like this mechanism, so it's best to avoid using it if you want your messages to go to the "Inbox" and not the spam folder.
Summarizing
Emailchef helps you improve your email deliverability rate by not only providing you with best practice advice, but also by putting at your disposal the best, simplest and most reliable platform currently available.
If your emails don't reach the recipients and end up in spam, you will never achieve your goals through email marketing, as this limits all your efforts to have effective email campaigns.
Do you want to achieve better delivery results and generate higher conversions ? Then we recommend reading our 5 tips to improve the delivery rate of your email marketing campaigns.
1 – Pay close attention to links in your emails
Anti-spam filters in email inboxes are becoming more and more advanced, and are therefore responsible for "scanning" the email you send before security and commodity brokers email list delivering it to the recipient, in order to verify the presence or absence of spam or unknown content.
One of the factors that can affect the delivery of your emails is the presence of links: if the links lead to untrustworthy sites, or contain errors, this will affect the reputation of your IP address negatively.
Remember: the lower the reputation, the harder it is to get your emails to recipients.
2 – Always include an unsubscribe link
If you have in mind that to reduce the unsubscribe rate then you should hide the unsubscribe link, you are wrong: hiding the unsubscribe link is a bad choice, especially after GDPR , and this is also a behavior hated by recipients.
Do you really want a list full of people who don't read your emails and who might mark them as spam? If you want to do good email marketing campaigns, focus on creating content to catch the attention of potential customers, please don't use spammer practices !
3 – Always add a “Plain Text Version” for your emails
There are many corporate mail servers that filter messages in HTML format : this is a problem that should not be underestimated.
If you want to increase your delivery rate, always remember to accompany your HTML emails with plain text versions .
4 – Increase your contacts without buying mailing lists
It seems like the easiest way to grow your contact database, but buying an email list is always a bad choice!
Addresses are never quality or verified, no matter what the seller claims. Using a mailing list purchased from a third party will cause your bounce rate to skyrocket, but above all, it will sink the reputation of your IP address !
If you want to dig deeper, here are 6 reasons NOT to buy a mailing list .
5 – Add your full links instead of shortened URLs
Spammers like to shorten links because it's an easy way to hide the web page a link actually leads to.
Spam filters don't like this mechanism, so it's best to avoid using it if you want your messages to go to the "Inbox" and not the spam folder.
Summarizing
Emailchef helps you improve your email deliverability rate by not only providing you with best practice advice, but also by putting at your disposal the best, simplest and most reliable platform currently available.