Keep the main priority the main priority
Posted: Tue Sep 02, 2025 12:53 pm
My vision for the podcast has evolved from being a place to communicate with people already well-known in the industry, to also finding the people working in the weeds to have them share their expertise, and help build their personal brands,” Colby said.
Our goal is simple he added. “, which is delivering honest, actionable insights that help people succeed.”
I’m guilty of reading a marketing success story
Forgetting all the background context that led to the result. Colby said that getting shop the full story from his guests reminds him of all the turbulence that happens before a smooth landing.
“One of the most refreshing things I have learned from hosting the show is that a lot of growth lessons come in hindsight,” he said. “Yes, there are people who can plan and execute exactly as intended, but more often the real breakthroughs are understood retrospectively.”
“On social media, it can seem like every success story was the result of a flawless plan,” Colby explained. “People share how they did X, Y, or Z, and it led to a big win, and it can give the impression that it was all intentional from the start. In reality, many of those wins become clear only when you look back and analyze what actually drove the results.”
“Through my own experience and countless guest conversations, I have realized the value of post-implementation reviews. Taking the time to reflect on what truly worked and why can turn everyday actions into long-term growth lessons.”
He emphasized the importance of focusing on what needs to be done today or this week, especially in a fast-moving business. Things change so quickly that planning too far ahead can sometimes work against you, particularly in a startup.”
“Looking back, I think my heavy focus on planning was a bit of a defense mechanism to avoid failure. But real growth comes from failing fast, learning quickly, and pivoting when needed. That episode helped me embrace the idea of spending less time perfecting a plan and more time acting on it.

The Marketing Chatroom
If you’re looking for a little fresh air in the sometimes stuffy confines of digital marketing, I highly recommend giving The Marketing Chatroom a listen. Host Kayla Bryant, general manager of Two Trees PPC, brings a vibe that she describes as “upbeat, slightly silly, and that should feel like you’re talking to a friend.”
The past episode to have in your playlist
“One episode that really stands out to me was my interview with Ben, the CEO of True Classic,” Colby shared. “Before that conversation, I was a meticulous planner. I would map out the year, then the quarter, then the month, break that into weeks, and even down to daily tasks. Planning has value, but Ben really shifted my perspective on execution.
Our goal is simple he added. “, which is delivering honest, actionable insights that help people succeed.”
I’m guilty of reading a marketing success story
Forgetting all the background context that led to the result. Colby said that getting shop the full story from his guests reminds him of all the turbulence that happens before a smooth landing.
“One of the most refreshing things I have learned from hosting the show is that a lot of growth lessons come in hindsight,” he said. “Yes, there are people who can plan and execute exactly as intended, but more often the real breakthroughs are understood retrospectively.”
“On social media, it can seem like every success story was the result of a flawless plan,” Colby explained. “People share how they did X, Y, or Z, and it led to a big win, and it can give the impression that it was all intentional from the start. In reality, many of those wins become clear only when you look back and analyze what actually drove the results.”
“Through my own experience and countless guest conversations, I have realized the value of post-implementation reviews. Taking the time to reflect on what truly worked and why can turn everyday actions into long-term growth lessons.”
He emphasized the importance of focusing on what needs to be done today or this week, especially in a fast-moving business. Things change so quickly that planning too far ahead can sometimes work against you, particularly in a startup.”
“Looking back, I think my heavy focus on planning was a bit of a defense mechanism to avoid failure. But real growth comes from failing fast, learning quickly, and pivoting when needed. That episode helped me embrace the idea of spending less time perfecting a plan and more time acting on it.

The Marketing Chatroom
If you’re looking for a little fresh air in the sometimes stuffy confines of digital marketing, I highly recommend giving The Marketing Chatroom a listen. Host Kayla Bryant, general manager of Two Trees PPC, brings a vibe that she describes as “upbeat, slightly silly, and that should feel like you’re talking to a friend.”
The past episode to have in your playlist
“One episode that really stands out to me was my interview with Ben, the CEO of True Classic,” Colby shared. “Before that conversation, I was a meticulous planner. I would map out the year, then the quarter, then the month, break that into weeks, and even down to daily tasks. Planning has value, but Ben really shifted my perspective on execution.