Churn rate is the rate at which customers leave and stop receiving services from a business
Posted: Mon Jan 20, 2025 3:37 am
You might be wondering, “But wait, isn’t this a KPI for the services team?”. Yes, but not entirely. Marketing has a role in reducing churn by setting clear expectations and orchestrating effective customer marketing. Churn rate can help marketers identify if they have a potential messaging problem that they need to resolve.
Cost Per Lead (CPL)
Cost per lead (CPL) measures how much a company spends to generate one lead.
To measure CPL, you’ll need to factor in any costs associated with list of usa cell phone numbers marketing campaigns such as advertising spend, design services, and promotional materials. Then, divide the total number of leads generated by those costs (I know…math — but only one or two more the rest of the way). It’s important to remember CPL doesn’t take into account how much revenue you generated.
It only measures how much it costs you to generate a lead. This is useful for tracking the effectiveness of your campaigns, which strategies you need to double down on, and which ones you need to ditch.
Essential Marketing Function KPIs
Visitors
The first marketing key performance indicator that should be taken into account are the visitors that come to your website. Put simply, the number of visitors your website is getting over a predetermined period of time is valuable to know because it’s the starting point. By knowing how many visitors you’ve gotten, you’ll then know how many of them have to move to each stage of the funnel in order for your business to close the number of customers it needs.
Cost Per Lead (CPL)
Cost per lead (CPL) measures how much a company spends to generate one lead.
To measure CPL, you’ll need to factor in any costs associated with list of usa cell phone numbers marketing campaigns such as advertising spend, design services, and promotional materials. Then, divide the total number of leads generated by those costs (I know…math — but only one or two more the rest of the way). It’s important to remember CPL doesn’t take into account how much revenue you generated.
It only measures how much it costs you to generate a lead. This is useful for tracking the effectiveness of your campaigns, which strategies you need to double down on, and which ones you need to ditch.
Essential Marketing Function KPIs
Visitors
The first marketing key performance indicator that should be taken into account are the visitors that come to your website. Put simply, the number of visitors your website is getting over a predetermined period of time is valuable to know because it’s the starting point. By knowing how many visitors you’ve gotten, you’ll then know how many of them have to move to each stage of the funnel in order for your business to close the number of customers it needs.