white eyes with reflection
The change has been observed in various sectors, e-commerce sites, comparators and blogs. The quantity of queries impacted in weighted terms affects some rankings up to +/-30% of visibility.
Those who do SEO professionally know that some domains have gained others have lost in organic rankings, with average significant deltas.
The first consideration is: why is Google silent?
We think that Big G is updating various parts of belgium telegram phone number list algorithm, but does not want the changes to be easily determined.
In addition, in recent days we have detected a change in the anatomy of the sponsored SERP (with an exchange of text and background colors in the word ads) that could make the sponsored results even more similar to the SEO ones.
So here is a change of several variables at the same time, making it almost impossible to keep track definitively.
From a first analysis on the domains that we see on an international scale, the Phantom Update seems
to a) be linked to the quality of the page content ;
b) be correlated to a greater weighting of Rankbrain aimed at better disambiguating the pages linked to the informational vs. purchasing intent ;
c) to have rewarded the large mobile friendly e-commerce merchants (Amazon first and foremost) versus stores with totally replicated content.
On the contrary, I feel it is impossible to believe that the update is somehow linked to the quality of incoming links.
For now this is what we see; the investigation continues.
Meanwhile, Google surpasses $90 billion in revenue in 2016.
