It might not be about what they sell, but how they present themselves.
Businesses that keep their branding consistent chinese overseas america phone number data see up to 20% more growth and rake in 33% more revenue compared to those that struggle with staying on-brand.
But what exactly does it mean to be on-brand, especially in your emails?
In this article, we’ll look into email branding and why it could be the game-changer your business needs:
Email branding – what is it?
Email branding banner
Email branding is about making your emails instantly recognizable and memorable to your readers. It involves using consistent colors, logos, and messaging that reflect your brand’s personality.
Think of it like dressing your emails in your brand’s “outfit” to stand out in a crowded inbox.
Apart from ensuring that emails look good, email branding also creates a connection between you and your audience every time they open your message. When done right, it builds trust and loyalty, so your brand is always top-of-mind.
Top email branding elements
Here are the top elements that make up effective email branding:
#1 Logo
Including a logo in your emails is more than just adding a picture – it’s about reinforcing your brand identity with every message you send.
A test showed that a competitor who used their logo in emails saw a 34% increase in sales, while the market leader who didn’t use theirs experienced a 24% drop.
Your logo is a visual anchor that reminds your audience who you are and what you represent. It’s the first thing people notice and the element they’ll remember most.
So, don’t miss out on the chance to make a lasting impression and feature your logo in all emails you send out.
#2 Colors
Colors play a powerful role in making your brand stick in people’s minds.
Using a signature color can make your brand 80% more recognizable to consumers.
Think about the brands you love – chances are, their colors are one of the first things you remember.
Thanks to sticking to a consistent color scheme in your emails, you create a visual thread that ties all your communications together.
This builds trust and makes your emails instantly recognizable in a crowded inbox.
#3 Fonts
Fonts set the tone for your entire message.
Choosing the right font can impact how your audience perceives your brand.
For example, Verdana and Trebuchet are modern and clean, so they give your emails a fresh feel.
