Inbound marketing one of the protagonists of 2015
Posted: Wed Dec 04, 2024 5:35 am
We enter the new year full of impatience and eagerness to learn about new techniques that make the marketing and advertising environment a different and innovative space where we can acquire new knowledge second by second at the hectic pace of new developments in our digital marketing habitat.
There is a general feeling in the sector that 2015 has been a positive year, with significant advances in mobile telephony, content marketing, e-commerce, and many other aspects that have resulted in the growth of the sector and the evolution of its professionals.
The digital marketing environment and its content, SEO and the entire Social Media operation are some of the factors that contribute to forming what we know as Inbound marketing . For many “marketers” it is a novel concept that they have incorporated into their work ranks in this new year. However, this idea has been worked on for years in Content Marketing, the art of creating and distributing relevant content for clients and potential clients with the aim of attracting them to the company and connecting with them, essential in the practice of Inbound marketing.
Inbound Marketing is conceptualized as a set of non-intrusive techniques that allow us to attract customers by providing value, through the combination of various digital marketing list of tunisia consumer email actions such as SEO, content marketing, presence on social networks, lead generation and web analytics . It must be the user who is attracted to the products and it is then when contact is established, always with the initiative of the client. Inbound marketing can be summarized in four words: create, optimize, dynamize and convert.
A new concept that we have brought back for 2015 and to which we have managed to give a much greater value. It seeks a bidirectional communication in which the user participates, and the content focuses on what he is looking for . This is what we call attraction marketing .
conversions
Below we present the keys that have generated a new focus in Inbound Marketing: content-user.
On the one hand, there is content creation: content must be created seeking maximum attraction for the target audience. Optimized content that responds to the basic questions and needs of customers.
When it comes to Personalization, it is important to understand that each person goes through a different stage as they interact with the company. It is true that the more we learn about our customers, the more we must emphasize and improve our messages to adapt them to the customer's needs.
In this whole process of merging content, we must not lose sight of Analytics, and all work has its reward. With all of the above we have achieved notoriety, people search for us and find us, but now comes the most appetizing part of the cake: How do we manage to capture that interested user and turn him into a client? The answer lies in web analytics.
Last but not least is the process of Viralization , as we well know, social networks are an ideal place to practice Inbound Marketing. We interact directly with our target, whether they are already clients or not. We must take advantage of the media pull of social networks to get users who are interested in our content, who have been interested in it previously, to value it positively and even share that content on other channels.
It is certainly the star of 2015 and will be much talked about in terms of the immediate effect it will have on companies and the Inbound Marketing techniques they use with their clients. The goal is to attract consumers, create quality content that is attractive to followers and, of course, ensure that all of these aspects together provide a return to their beneficiaries.
There is a general feeling in the sector that 2015 has been a positive year, with significant advances in mobile telephony, content marketing, e-commerce, and many other aspects that have resulted in the growth of the sector and the evolution of its professionals.
The digital marketing environment and its content, SEO and the entire Social Media operation are some of the factors that contribute to forming what we know as Inbound marketing . For many “marketers” it is a novel concept that they have incorporated into their work ranks in this new year. However, this idea has been worked on for years in Content Marketing, the art of creating and distributing relevant content for clients and potential clients with the aim of attracting them to the company and connecting with them, essential in the practice of Inbound marketing.
Inbound Marketing is conceptualized as a set of non-intrusive techniques that allow us to attract customers by providing value, through the combination of various digital marketing list of tunisia consumer email actions such as SEO, content marketing, presence on social networks, lead generation and web analytics . It must be the user who is attracted to the products and it is then when contact is established, always with the initiative of the client. Inbound marketing can be summarized in four words: create, optimize, dynamize and convert.
A new concept that we have brought back for 2015 and to which we have managed to give a much greater value. It seeks a bidirectional communication in which the user participates, and the content focuses on what he is looking for . This is what we call attraction marketing .
conversions
Below we present the keys that have generated a new focus in Inbound Marketing: content-user.
On the one hand, there is content creation: content must be created seeking maximum attraction for the target audience. Optimized content that responds to the basic questions and needs of customers.
When it comes to Personalization, it is important to understand that each person goes through a different stage as they interact with the company. It is true that the more we learn about our customers, the more we must emphasize and improve our messages to adapt them to the customer's needs.
In this whole process of merging content, we must not lose sight of Analytics, and all work has its reward. With all of the above we have achieved notoriety, people search for us and find us, but now comes the most appetizing part of the cake: How do we manage to capture that interested user and turn him into a client? The answer lies in web analytics.
Last but not least is the process of Viralization , as we well know, social networks are an ideal place to practice Inbound Marketing. We interact directly with our target, whether they are already clients or not. We must take advantage of the media pull of social networks to get users who are interested in our content, who have been interested in it previously, to value it positively and even share that content on other channels.
It is certainly the star of 2015 and will be much talked about in terms of the immediate effect it will have on companies and the Inbound Marketing techniques they use with their clients. The goal is to attract consumers, create quality content that is attractive to followers and, of course, ensure that all of these aspects together provide a return to their beneficiaries.