By providing educational content to your prospects, you will be warming them up for a conversation through Twitter’s direct message functionality for a demo, free trial or sale. The key to having a frictionless pitch is establishing trust over time.
Today, sales are affected by consumer decisions even more than ever
If you are not on social media, hongkong cell phone database chances are that your competitors are getting found by your target customers. While social media managers are not decision makers, they can get your message to the right people. Correct prospecting with Twitter allows B2B sales reps to make the connections they need and schedule crucial sales phones calls.
ITSMA How Buyers Consume Information Survey, 2012
How Your B2B Content Marketing and Sales Can Work Hand-in-Hand
Is Your Sales Rep Running the Same Race as Your Buyer? – IDC Insights
Digital Marketing, Data and Operations
In the last several years, data, technology and marketing operations have played a larger role for many B2B companies to attract and nurture leads. This may inform the possibility for a different organizational structure that supports a data- and technology-driven strategy.
A consultant can be helpful if this is new territory
—there are many experts who can offer general advice to get you on the right track and/or help you redesign your organizational structure and roadmap towards this paradigm.
Once done, you may need to invest in permanent worker bees and specialists for the tactical and technical day-to-day. And…
Since investment in highly skilled specialists is critical to effectively manage online marketing, data and marketing operations; you may find you can limit your higher-level management team to a single person who oversees and supports that team’s workload.
Helpful references:
CMO Guide to Building a Data-Driven Marketing Team
Marketo Marketing and Sales Blog
The Digital Evolution in B2B Marketing – Marketing Leadership Council
Content Marketing
How much of a role does or should content play in driving business outcomes? Is it becoming harder to produce the right level of content to fuel web traffic and support the sales team? How compelling and interesting is your content?
These things may be on your mind given content can be an important tool to engage buyers throughout their journey (which in B2B is rarely linear). But to do it right is a lot of work and requires varyi