B2B social media is a perfect example
how you can nurture, expand and maintain your online community and your place within it. Just as B2C companies build their brand awareness, your contacts with other businesses online you can go on to form relationships, which, hopefully, develop into valuable leads. Providing you with the opportunity to work with denmark cell phone database businesses you have grown to know and trust, your network connections become mutually beneficial relationships. In the end, is that not what the aim of your B2B marketing was?
Consider the last time you engaged with
a brand on Twitter, or liked a page of hotel on Facebook. How different was that to connecting with a contact on LinkedIn? We are all on the Internet with the same business goals so it pays to look at how the other side does it sometimes.
Reducing risks cuts costs and drives more efficient work practices, while coverages like liability protect the business and ensure that big issues create low costs. If it’s done right that combination of greater efficiency and fewer costs will encourage growth. So why don’t more insurance agents talk in terms of B2B services?
Mutual Benefits
The insurance part of insurance marketing has another perception challenge, your commission. You get paid because your client had to buy something from someone else. That creates a perception that a win for you is a loss for the client and vice versa. That’s not what businesses want from B2B services.
Inspirationally Vacant
Nothing is less effective than an advertisement
with a vague, clichéd image and an equally vague headline. How many times have you seen ad or banner with “inspirational” images, such as hands holding a globe or someone standing on top of a mountain, and a headline like “Moving Forward”? More than you’ve probably taken notice of. The body copy for these ads usually explain that these companies are forward thinking and on top of their game, but their advertising is as vanilla as it gets. These are the kinds of ads that nobody remembers because they all mesh into each other. To break the cliché, the ad needs to be specific: How a company is