6 Email Marketing Copywriting Tips
Posted: Wed Dec 04, 2024 5:56 am
Email copywriting refers to the words used in the emails you send. However, it’s important to ensure that you know that it doesn’t only apply to the body of the email. The email copy starts from the subject line, includes the preview text, the body of the message, CTAs, and everything else.
The words you write when sending an email influence chinese overseas canada phone number data people to check it out and engage with it and can make all the difference regarding whether or not your emails are effective in increasing conversions and sales. What you say when sending an email is often much more effective than what you show with templates, images and colourful buttons and elements. You’re likely to experience poor conversions even if your email copy is not up to scratch, even if you have a great design.
The good news is that whether you are new to email marketing or it is something that your business has been doing for a while, there are several things that you can do when it comes to focusing on the elements mentioned above, having more appeal when it comes to your audience and writing copy that gets great conversion rates.
Marketing Copywriting – Don’t Write for Everybody
This tip can often seem quite counterintuitive when just starting with email copywriting. It’s not uncommon for many writers to believe that if they make an effort to talk to everybody, they will be able to reach a wider audience compared to getting more specific. However, this can be a huge mistake and could result in fewer people reading your messages and being interested enough to engage with and take action due to your email.
When you are writing an email message or any kind of marketing copy online, it’s best to write for a certain audience segment, tailoring your voice, tone, offer, and everything else to make it as relatable as possible to them. For example, an email targeting women in the 18-25 age group will differ from an email aimed at 40–50-year-old men.
Because of this, when you write, it’s crucial to focus on your audience and consider their problems, aspirations, the language they are used to reading in, and more so that you can focus on writing specifically for them.
Copy for Marketing CTAs
CTAs or call to action describe an invitation for your reader to take a specific action. However, one of the biggest mistakes some marketers make is thinking that clicking the link is where the action starts and ends. The action you want your reader to take should be the end goal, whether buying a product, booking an appointment, reading an article, signing up for a free trial, etc.
When including CTAs in your emails, a suitable copy will not only make your message clear but also ensure that it is effective. Start by determining the main goal that you want to accomplish. Then, write your CTA and use a strong verb for a short call to action phrase. However, that being said, you don’t want to end up relying too much on the CTA to do everything. If your email is redirecting to a sales page, for example, then don’t put the buy button in the email straight away, as the main job of the CTA button is to get the reader to visit the sales page, where the buy button is a CTA in its own right. Instead, something like ‘Find Out More’ or ‘Check it Out’ gives your reader more information on what they will do next before allowing them to make the final buying decision on the sales page.
The words you write when sending an email influence chinese overseas canada phone number data people to check it out and engage with it and can make all the difference regarding whether or not your emails are effective in increasing conversions and sales. What you say when sending an email is often much more effective than what you show with templates, images and colourful buttons and elements. You’re likely to experience poor conversions even if your email copy is not up to scratch, even if you have a great design.
The good news is that whether you are new to email marketing or it is something that your business has been doing for a while, there are several things that you can do when it comes to focusing on the elements mentioned above, having more appeal when it comes to your audience and writing copy that gets great conversion rates.
Marketing Copywriting – Don’t Write for Everybody
This tip can often seem quite counterintuitive when just starting with email copywriting. It’s not uncommon for many writers to believe that if they make an effort to talk to everybody, they will be able to reach a wider audience compared to getting more specific. However, this can be a huge mistake and could result in fewer people reading your messages and being interested enough to engage with and take action due to your email.
When you are writing an email message or any kind of marketing copy online, it’s best to write for a certain audience segment, tailoring your voice, tone, offer, and everything else to make it as relatable as possible to them. For example, an email targeting women in the 18-25 age group will differ from an email aimed at 40–50-year-old men.
Because of this, when you write, it’s crucial to focus on your audience and consider their problems, aspirations, the language they are used to reading in, and more so that you can focus on writing specifically for them.
Copy for Marketing CTAs
CTAs or call to action describe an invitation for your reader to take a specific action. However, one of the biggest mistakes some marketers make is thinking that clicking the link is where the action starts and ends. The action you want your reader to take should be the end goal, whether buying a product, booking an appointment, reading an article, signing up for a free trial, etc.
When including CTAs in your emails, a suitable copy will not only make your message clear but also ensure that it is effective. Start by determining the main goal that you want to accomplish. Then, write your CTA and use a strong verb for a short call to action phrase. However, that being said, you don’t want to end up relying too much on the CTA to do everything. If your email is redirecting to a sales page, for example, then don’t put the buy button in the email straight away, as the main job of the CTA button is to get the reader to visit the sales page, where the buy button is a CTA in its own right. Instead, something like ‘Find Out More’ or ‘Check it Out’ gives your reader more information on what they will do next before allowing them to make the final buying decision on the sales page.