Google Positioning SEO-Consulting-Business-Easy-Web-Marketing
Posted: Wed Dec 04, 2024 6:12 am
SEO optimization of images
Images are important elements both for positioning and for improving the quality of a page. To optimize images, we suggest filling in the alt attribute (insert a description of the image) and renaming the name of the file that we upload to our site, this should contain the main keyword.
Off page SEO
Backlink
Receiving backlinks is very important to improve the positioning of your site on Google. In fact, according to the search engine, if a site gets several incoming links, relevant to the topic it deals with, it is considered authoritative by Big G.
Building a network of links, of value, towards our domain therefore means promoting and improving the ranking of the site on Google. This technique is called Link Building.
To learn more about this topic, you can find this article chinese overseas america phone number data below that talks about it on the site of one of the most famous link builders in Italy, Max Del Rosso.
Difference between Positioning and Indexing
What is the difference between Indexing and Positioning? The concept often generates confusion but indexing and positioning are not synonymous at all. We also talked about it in the article Why doesn't my website appear on Google?
Indexing in fact means the insertion of a page into the Google index (the search engine database). A website can have indexed URLs and non-indexed URLs on the search engine at the same time. To check if a URL is indexed in the search results we can use the site: operator or use the Google Search Console.
Headings H1-H6
After meta tags, headings are the most important ranking factors and can help emphasize parts of text and increase the importance of a page. Headings are therefore essential to make Google and users understand the relevance of certain portions of content.
As is obvious, the H1 is the most important heading (it has become increasingly important over time) and should be unique on each page. It must contain the main keyword and must be explanatory of the topic the page is about.
The H2 should instead contain keywords related to topics related to the main theme. These headings are generally used to divide the text into topics and paragraphs.
Headings H3-H6 can be used to open parentheses on secondary topics with respect to the main topic of the page. They do not necessarily have to contain the main keyword
HTTPS
With Positioning instead we refer to the ability of a domain to be shown in top positions in search results (generally in the top 10 of the SERP). A correctly indexed site is not necessarily well positioned. Positioning in fact, as we have seen in the previous paragraph, is the result of many different factors.
Check your site's Google ranking
There are several ways to check your site's positioning on Google, the quickest is definitely to consult the "Performance" report in Google Search Console .
Google Positioning Performance Section Search Console Easy Web Marketing SEO Copywriting
An example of a Performance report extracted from Google Search Console of a website after an SEO Consulting
intervention by Facile Web Marketing
This report allows you to know the average position of your site's pages in search results, impressions, CTR and to compare the current trend with that of previous months.
Images are important elements both for positioning and for improving the quality of a page. To optimize images, we suggest filling in the alt attribute (insert a description of the image) and renaming the name of the file that we upload to our site, this should contain the main keyword.
Off page SEO
Backlink
Receiving backlinks is very important to improve the positioning of your site on Google. In fact, according to the search engine, if a site gets several incoming links, relevant to the topic it deals with, it is considered authoritative by Big G.
Building a network of links, of value, towards our domain therefore means promoting and improving the ranking of the site on Google. This technique is called Link Building.
To learn more about this topic, you can find this article chinese overseas america phone number data below that talks about it on the site of one of the most famous link builders in Italy, Max Del Rosso.
Difference between Positioning and Indexing
What is the difference between Indexing and Positioning? The concept often generates confusion but indexing and positioning are not synonymous at all. We also talked about it in the article Why doesn't my website appear on Google?
Indexing in fact means the insertion of a page into the Google index (the search engine database). A website can have indexed URLs and non-indexed URLs on the search engine at the same time. To check if a URL is indexed in the search results we can use the site: operator or use the Google Search Console.
Headings H1-H6
After meta tags, headings are the most important ranking factors and can help emphasize parts of text and increase the importance of a page. Headings are therefore essential to make Google and users understand the relevance of certain portions of content.
As is obvious, the H1 is the most important heading (it has become increasingly important over time) and should be unique on each page. It must contain the main keyword and must be explanatory of the topic the page is about.
The H2 should instead contain keywords related to topics related to the main theme. These headings are generally used to divide the text into topics and paragraphs.
Headings H3-H6 can be used to open parentheses on secondary topics with respect to the main topic of the page. They do not necessarily have to contain the main keyword
HTTPS
With Positioning instead we refer to the ability of a domain to be shown in top positions in search results (generally in the top 10 of the SERP). A correctly indexed site is not necessarily well positioned. Positioning in fact, as we have seen in the previous paragraph, is the result of many different factors.
Check your site's Google ranking
There are several ways to check your site's positioning on Google, the quickest is definitely to consult the "Performance" report in Google Search Console .
Google Positioning Performance Section Search Console Easy Web Marketing SEO Copywriting
An example of a Performance report extracted from Google Search Console of a website after an SEO Consulting
intervention by Facile Web Marketing
This report allows you to know the average position of your site's pages in search results, impressions, CTR and to compare the current trend with that of previous months.