Progressive Profiling
Posted: Wed Dec 04, 2024 6:19 am
The more information you acquire about your users, the greater your chances of transforming a lead , first into a prospect, and then into a customer.
How to do it? The answer can be summed up in two simple words: progressive profiling .
In the numerous in-depth articles that we have dedicated to audience profiling and segmentation strategies , we have seen how it is possible to know a lot about our users by collecting and analyzing personal data , behavioral information about, for example, the navigation and purchase path. Very often, however, this information is not sufficient to bring out key data that can more closely concern interests and preferences , needs and requirements .
To do this, it is advisable to implement a profiling strategy that includes a direct request for data and information from users , all thanks to the use of effective dynamic profiling forms .
Progressive profiling: what is it and why can it be so important?
The term progressive profiling list of andorra consumer email defines a technique through which a progressive profiling of the contact is carried out by collecting data and information at various times during the different phases of the customer journey .
All this is made possible by the use of dynamic smart forms .
As their name suggests, they allow you to customize the collection of data and information based on the user's browsing context: in short, you can show different users different questions, even at different times, making everything consistent with their browsing experience.
It is not possible to ask our users for all the data and information we might need as soon as they land on our site or fill out one of our forms, but it is essential to ensure that the users themselves release them in a completely natural way.
Progressive profiling allows for just this, allowing us to request the right information at the right time .
Short forms that can be filled out quickly can thus be shown to users even in different follow-up phases : the objective remains that of qualifying the contact in order to offer increasingly personalized customer experiences .
If name, surname and email represent the key information that can be collected even in a first phase, there are others that can contribute to creating increasingly complete user profiles and that vary according to business objectives.
How to do it? The answer can be summed up in two simple words: progressive profiling .
In the numerous in-depth articles that we have dedicated to audience profiling and segmentation strategies , we have seen how it is possible to know a lot about our users by collecting and analyzing personal data , behavioral information about, for example, the navigation and purchase path. Very often, however, this information is not sufficient to bring out key data that can more closely concern interests and preferences , needs and requirements .
To do this, it is advisable to implement a profiling strategy that includes a direct request for data and information from users , all thanks to the use of effective dynamic profiling forms .
Progressive profiling: what is it and why can it be so important?
The term progressive profiling list of andorra consumer email defines a technique through which a progressive profiling of the contact is carried out by collecting data and information at various times during the different phases of the customer journey .
All this is made possible by the use of dynamic smart forms .
As their name suggests, they allow you to customize the collection of data and information based on the user's browsing context: in short, you can show different users different questions, even at different times, making everything consistent with their browsing experience.
It is not possible to ask our users for all the data and information we might need as soon as they land on our site or fill out one of our forms, but it is essential to ensure that the users themselves release them in a completely natural way.
Progressive profiling allows for just this, allowing us to request the right information at the right time .
Short forms that can be filled out quickly can thus be shown to users even in different follow-up phases : the objective remains that of qualifying the contact in order to offer increasingly personalized customer experiences .
If name, surname and email represent the key information that can be collected even in a first phase, there are others that can contribute to creating increasingly complete user profiles and that vary according to business objectives.