All you need to do is import your list, set your personalisation, and after just a couple of clicks you can send any marketing email you like to tens of thousands of inboxes for next to nothing. It’s low cost and easy, which is why everybody does it.
However, email marketing could also turn out to be the most gambling phone number data expensive campaign that you will ever run. If you use a headline that puts people off or send the wrong message to a large audience, you could easily lose any prospect of that individual engaging with your marketing and eventually becoming a paying customer.
Common Email Marketing Mistakes – 10 Email Marketing Mistakes to Avoid
Using the Wrong List
No matter how up to date or how clean your list is, avoid using it if it contains nothing but email addresses. While you might think a large list is a good thing, it can backfire if you don’t know anything about the recipients that you are sending to, as you have no option to personalise the communication.
Failing to Make Emails Mobile Friendly
Almost two-thirds of email today is opened on a mobile device. This means that readers are on the move using devices with smaller screens and narrower line measures. Because of this, the fastest way to lose your prospects is to present them with an email that is unreadable. Mobile friendliness is no longer optional; it’s a must.
Long Subject Lines
Some marketers try to get as close as possible to the eighty-character limit in the subject line. However, studies have found that the subject lines that perform best are only three words or even less. Keeping it short and to the point is the best way forward when it comes to email marketing.
Too Much Selling
While it might seem like the point of email marketing is to sell your products or services, too many promotional emails are going to put your recipients off. If you’re only sending promotional emails and not putting any effort into actually engaging your recipients in conversation, then you’re at risk of losing them.
No CTA
Getting your reader to do what you want them to do is the most basic part of any campaign strategy, but around seventy percent of small businesses don’t even include a call to action on their website. Even the best and most creative email template designs with amazing copy are going to fall flat if your reader has no idea what you want them to do with it, so don’t miss out your CTA.
